The shopping flow in the weeks leading up to Mother’s Day generated over R$ 322 million in revenue for online SMEs in 2025, according to Nuvemshop data, the leading e-commerce platform in Latin America. This amount represents a 34% increase compared to the revenue in 2024; at that time, they billed R$ 241 million.
“We have observed, date after date, a huge growth in online retail in Brazil. Mother’s Day has always been one of the most important dates in commerce, and merchants took advantage of the heated market and strong demand to invest even more in this channel,” says Luiz Natal, platform development manager at Nuvemshop. “The results reflect the work of SMEs in offering the public creative and varied product options, and the role of Nuvemshop in providing support and structure so that they can focus on their businesses,” he adds.
This growth was driven by the sale of 4.7 million products, 29% more than the 3.6 million items sold in 2024. Regarding the best-selling segments, Fashion had the highest revenue (R$ 108.6 million), followed by Health & Beauty (R$ 31.1 million) and Accessories (R$ 17.7 million).
Souvie, a brand of organic cosmetics that is part of Nuvemshop Next – a business unit specialized in growing e-commerce – relies on sensitive and purpose-connected strategies to stand out in online retail and prepared a special campaign for Mother’s Day. “On this date, we bring back the care that is passed from generation to generation. We think of a moment of pause and comfort, which we translate into an action that goes beyond the sale, with progressive discounts and the sending of a lemongrass candle as a gift,” highlights Luiza Torviso, growth manager at Souvie.
When it comes to payment methods, Pix remains in the lead, representing a total of 49% of all orders, followed by credit card (46%).
The data was extracted by Nuvemshop based on sales from Brazilian retailers during the three weeks leading up to Mother’s Day 2025.
