99Food announces a heavyweight partnership and presents Paola Carosella as its new ambassador. The Chef, who has built her own career over more than 30 years in the gastronomy sector, always seeking to undertake with purpose, joins 99Food to bring to restaurant owners throughout Brazil the vision that reinforces the importance of having real and fair alternatives to make their business prosper. The partnership strengthens the app’s commitment to a more balanced market, offering concrete advantages to those who live off gastronomy every day.
Chef, entrepreneur, and one of the biggest names in gastronomy in the country, Paola has built a successful career leading renowned restaurants such as Arturito and La Guapa, besides participating for many years in the MasterChef program. Her trajectory makes her the ideal voice to speak directly to those who understand the sector best: restaurant owners.
By adopting practices that benefit restaurants, delivery drivers, and consumers, 99Food is revolutionizing the food delivery sector in Brazil. After Goiânia, the app will bring to São Paulo the exemption from commissions and fees for a year to restaurants, ensuring minimum earnings of R$250 for partner delivery drivers who complete 20 services (including 5 food deliveries) and offering consumers the most competitive prices in the market.
The campaign, which premieres on 07/28, will feature TV, digital, and radio commercials (check out the video here: https://youtu.be/hfrhMbWAXgk?si=JUl1CQgFJ4NHh2ad).
Credits
Marketing: Ana Verroni, Raphael Dias, Karinna Reis, and Arthur Cavallo.
Creative Studio 99: Rafael Guaranha, Giovanna Vitulli, Adriana Boghosian, Thiago Grossmann, Brigida Oliveira, Flora Marchesan, and Julia Rocha.
Media: Melina Ferretti, Julia Mashki.
Agency: CP+B – CRISPIN PORTER & BOGUSKY BRAZIL
CCO: André Kassu
VP of Strategy and Data: Renata Serafim
VP of Account Management and New Business: Wilson Negrini
VP of Media and Data: Marcela Ferreira
Creative Direction: Rafael Guth
Creation: André Ueno, Phylippe Moura, Nadine Guassaloca, André Birches, and Rodrigo Soares
Integrated Production: Fabíola Thomal, Roberta Acerbi, Douglas Covino, Marcelo Tomioka, and Ricardo Sanches
Account Management: Thiago Barboza, Jaqueline Camargo, Juliana Marek, and Maria Beatriz Rodrigues
Media: Bruno Froes, Isabelle Bonfim, Ana Toccolini, Monique Santos, Gianluca Petracco
Projects: Henrique Salvadori and Camila Cotrim
IMAGE PRODUCTION
Production Company: Sweet Filmes
Executive Production: Brunno Papa
Liner Producer: Ana Haertel
Producer: Nathalia Cardoso
Direction: Thiago Eva
Cinematography Direction: Roberto Ribeiro Júnior
1st Assistant Director: Débora Yazbek
1st Camera Assistant: Naiara Carrasco Arinelli
Production Direction: Thiago Freire
Production: Juliana Furtuoso
Production Assistant: Priscila Pina
Sound Design: Jade Nogueira Martins
Costume Designer: Priscila Natassia Bedetti
Makeup Artist: Jess Monge
Post Production Coordination: Lucas Miranda
Finishing Assistant: Pedro Ramos
Editing: Rafael Mesquiara
Finisher: Lucas Miranda
Motion Graphics / Comp: Pedro Gebara
Colorist: Ian Pasqualino
CELEBRITY
Presenter: Paola Carosella
Service: Kate Soares
AUDIO PRODUCTION
Sound Producer: A-Gandaia
CEO: Pedro Turra
COO: Samira Tortelli
Creative Director: Fábio Mancuso
Executive Producer & Account Manager: Kika Forjaz
Account Director: Cris Marquesi
Music Production: Fábio Mancuso
Sound Design & Finalization: LH Cria, Fabio Mancuso, Junior Aragaki
STILL PAOLA CAROSELLA
Still Photographer: Kenzo Sanematsu
1st Assistant Still Photo: Gabriel Barrera Correa dos Santos
