A CM Mobile, a reference in Latin America for messaging solutions, announces the beginning of its operations in Brazil. With a portfolio that already serves over 5,000 clients in 12 countries, the company presents a robust and intuitive omnichannel platform – now tailored to effectively meet the demands of retail, especially small and medium-sized enterprises.
“There are solutions of this kind in Brazil, but most are targeted towards the enterprise market. We identified a gap in serving retail SMEs, who require Meta-certified, secure, and financially accessible chat technologies. It is in this niche that we aim to make a difference,” analyzes Pólen Kuhnen, Country Manager of CM Mobile in the country.
Outside Brazil, where the company is known as Concepto Movil, the platform recorded over 6 billion messages in 2024, standing out in markets such as Mexico, Colombia, Peru, and Central America. For the Brazilian scenario, the goal is to acquire 2,000 clients by 2030 and have a team of 30 employees within three years, strengthening support for retail that still has many opportunities for technological growth.
Solutions Portfolio
CM Mobile’s solutions, 100% available in Portuguese, provide integrated management of all interactions between companies and their customers. The system allows for both human agent assistance and automated channels, using interactive menus and bots equipped with Generative AI – features that adapt to the specific needs of each retailer.
Custom bots learn from each interaction, continually improving the quality of service and ensuring a unique touch for different types of e-commerce or services. Each knowledge base is managed individually, respecting the identity and processes of each client, with a focus on retail operations.
For the Brazilian operation, the initial focus is on WhatsApp – a tool that, along with India, leads the global use of this application. “Facilitating the use of WhatsApp for generating business is a priority, especially considering the great potential of the application among our clients and the challenge of consolidating secure retail transactions,” highlights Kuhnen.
Among the solutions offered are:
- VentaChat: Platform that allows sales integration directly through WhatsApp, with real-time customer service, interactive catalog, and features that streamline purchase orders. The official Meta verification seal, in turn, reinforces transaction security and minimizes fraud risks – a crucial point for retailers and consumers.
- Broadcaster Bot: This tool automates and customizes communication on channels like WhatsApp Business, Messenger, RCS, Apple Business Messages, among others, answering frequently asked questions and providing immediate support, whether through bots or human agents.
Expansion and Perspectives
Kuhnen states that CM Mobile is boldly and optimistically entering the Brazilian market. “Brazil holds the largest market in Latin America, but there is still a significant portion of retailers without access to innovative and affordable solutions. We believe in the potential of our technologies to transform this reality and drive small and medium businesses”, he concludes.
