A Zapping, a Chilean startup that owns a TV streaming platform, has gained a major boost to accelerate its expansion plan within the domestic market. The brand’s CEO and co-founder, Gustavo Morandé, has just moved to São Paulo to strengthen operations in the country, which currently has 20,000 subscribers. By 2025, the company’s goal is to reach 150,000 customers in the country. Combining operations in Brazil, Chile, Ecuador, and Peru, the platform currently has over 250,000 subscribers..
With this change, Morandé joins a team of 24 professionals working directly on the Brazilian operation. “When we talk about Brazil, we’re talking about a culture and language different from the rest of Latin America, as well as a gigantic territorial area. This results in technical and brand challenges that require special attention,” explains the CEO..
In addition to the arrival of the executive, the expansion strategy on the national scene also involves attracting investments that, together, should total the mark of US$ 10 million. The first of the financial injections should be formalized this November, for a total of US$ 2 million with the Broota platform, which uses the crowdfunding model to support startups and innovative companies in Latin America. The remainder will be raised from investment funds, family offices, and investors linked to the television industry..
According to the CEO, 60% Of the total amount raised, it will be allocated to strengthening the Brazilian operation. The amount will be used to focus on marketing and growth initiatives, in addition to consolidating the sales team, since Zapping’s technological structure is already established in the country. “Brazil represents a unique scenario in Latin America. With the agreements and contracts we have with major brands, I am convinced that we can grow significantly throughout Brazil. By reaching a level close to what we achieved in Chile, we can achieve a subscriber base of millions,” adds Morandé..
Another expansion initiative involves expanding the brand within the ISP market. Integrated with the country’s leading certified ERPs, Zapping plans to expand its presence in the sector through partnerships with internet service providers. To this end, the platform relies on exclusivity with some of the country’s and world’s leading broadcasters for the streaming market, in addition to its strong connectivity infrastructure, which guarantees a presence in all regions of the country without requiring additional investments from partner ISPs.
A TV without cables
Founded in 2017, Zapping offers a TV streaming service that eliminates the need for cables and antennas, requiring only an internet connection. With over 100 channels available in Brazil, the company is the only independent TV streaming platform with contracts to distribute the country’s main broadcasters. including Grupo Globo, Simba Content (RecordTV, RedeTV! and SBT), Disney-ESPN, Band-Newco and Warner Bros. Discovery.
Officially launched in Brazil in 2023, the service can be accessed on a variety of devices, including smart TVs, laptops, and smartphones. It’s also worth noting that the operator offers subscribers a variety of technological resources, such as replay of up to 7 days, the Turbo Mode, which offers the lowest streaming delay, and the HEVC, which allows you to have high image quality while consuming less internet data.
