In a matter of seconds, the quick response to a product search on a website generates a secure purchase. What seems like a simple thing is the result of a complex technological application that meets a company’s needs and brings positive financial results. That’s exactly what happened with the partnership between the CVLB Group and Delfia, digital journey curation, for the implementation of the observability and market monitoring solution Datadog.
The company’s biggest challenge in adopting the application with Delfia’s curation was centralizing observability due to the integration ease brought by Datadog, as the company is based on various systems, given that the Group originated from the merger of two retail companies: Casa e Vídeo, with a strong presence in Rio de Janeiro since 1988 with 240 stores, and Le Biscuit, with a significant presence in the Northeast with 130 stores, which together have a revenue of R$ 3 billion.
“Being plug and play and cloud-based, Datadog was crucial in setting up the observability structure very efficiently,” highlights Lucas Testa, technology manager at CVLB Group and responsible for the company’s website, application, and marketplace. With the introduction of Delfia’s solution, one of the critical endpoints, the response time above 4 seconds on the site, for example, was reduced by 60%.
Furthermore, the solution boosted sales for the CVLB Group’s stores and e-commerce. “Any minute of unavailability in our systems directly impacts our hourly sales goal. We identified that the catalog endpoint on the website and the application – responsible for fetching and displaying product information – had a response time of 7 seconds, compromising the user experience. With the visibility provided by Datadog’s trace, we were able to locate the bottleneck and optimize the application. Today, this time has been reduced to just 1 second, resulting in a much smoother and efficient navigation for the customer,” says Lucas Testa.
“We are always ready to provide the necessary support, whether to clarify doubts about the tool or solve more complex technical issues. We make sure to act quickly and accurately, ensuring that the customer has all the necessary support to keep their operations running smoothly,” says Plinio Moreira, Observability Manager at Delfia, who reinforces Delfia’s commitment to agile and effective support, both in doubts and technical aspects.
Operation 100% up: history
In 2022, when Casa Video was not yet using Datadog, there were some system outages and instability on Black Friday, the most profitable and decisive sales period of the year for the company. In 2024, the entire system was 100% available and did not go down at any time, according to Testa.
According to the executive, Datadog was able to centralize the entire operation in such a way that the internal team gained visibility of all systems and became proactive in problem-solving.
“An increase in flow and greater interaction is observed on Black Friday where peaks of access occur, usually in the multicloud application that depends on various systems (Azure, GCP, and AWS), so we monitor the main endpoints within Datadog and now have greater predictability of issues. We didn’t have visibility on how order integration failures occurred, and today we are much more proactive: when an instability occurs, the SAC, Omnichannel, and Logistics teams are immediately alerted to address and create routines to mitigate these issues,” he details.
Another specific functionality of Datadog, the Watchdog, which goes beyond observability and allows configuring endpoints below 3 seconds generating alerts and detecting anomalies, also made all the difference in the Group’s operations.
“Based on the history of services, the system detects when there is something strange within this pattern recorded in the database. Many of these occurrences are very real, previously unmapped problems about which we are now alerted in time to activate the responsible teams to solve them before impacting the customer or sales results,” Testa explains.
The technology manager of Grupo CVLB values the partnership with Delfia, especially in technical support, initiatives with workshops, and the Customer Success department, which protects the client and defends the budget defined in the license purchase. “The curation provided by Delfia has been essential, both in clarifying specific doubts about the solution and in more technical issues, such as grouping requests and on-demand costs, which helps us avoid more problems. Additionally, they constantly support us in exploring new features of Datadog and promote workshops that enhance our knowledge. They are very proactive in this follow-up,” he concludes.
