Wigoo, a marketing and technology agency, announces its role as a strategic partner for brands looking to engage with the new TikTok Shop. Recently launched in Brazil, the platform’s e-commerce allows consumers to make purchases without leaving the feed. “With all the experience we have in marketing, data intelligence, content, and media, we quickly became able to place brands in this new shopping model,” says Dib Sekkar, co-CEO and founder of Wigoo.
Wigoo operates in the main operational areas of TikTok Shop: commercial live streams, with strategy, scripting, and real-time operation; partnerships with creators, combining authority, engagement, and conversion; media management (TikTok Ads) focusing on visibility and ROAS; and technical and strategic support in e-commerce/TikTok Shop, with integration, monitoring, and continuous optimization.
Furthermore, Wigoo offers real-time monitoring, personalized dashboards, and a methodology based on testing, insights, and scalability. All focused on improving Customer Acquisition Cost (CAC) and increasing Customer Lifetime Value (CLV), two fundamental pillars for sustainable profitability in modern economies. “The future belongs to the consumer and to brands that know how to listen to them. Digital retail is more dynamic, personalized, and competitive. Beyond the tools, what changes is the mindset to generate results,” asserts Sekkar.
For him, Wigoo is ready to lead this transformation, whether in TikTok Shop, in marketplaces, in search engines, or in any new digital environment. We believe strong brands are born from the intersection of relevance and active listening. The consumer has already changed, and our commitment is to walk alongside brands that want to grow with purpose, adaptability, and long-term vision, concludes the co-CEO.
According to a study by the social network itself, more than just a feature within the app, TikTok Shop represents a new consumer behavior. Every scroll can lead to a purchase decision, and videos with integrated products have generated conversion rates three times higher than those of a traditional e-commerce.
