DPaschoal recorded a 440% growth in sales and a 16% reduction in Cost per Acquisition (CPA) with an Artificial Intelligence strategy developed by Wigoo, a marketing and technology agency, in partnership with Google.

With 75 years of experience in the automotive sector, an increasingly competitive and price-sensitive industry, DPaschoal faced the challenge of increasing sales and reducing costs. With this goal in mind, Wigoo focused on the strategic use of data and the partnership with the Google Artificial Intelligence structure. The growth was driven by the Performance Max (PMAX) and Search tools.

Wigoo stands out on Google and ranks among the top 39 agencies in Brazil, strengthening the partnership between agency, client, and platform, ensuring excellence in campaign execution. 

“This strategic partnership contributes to our vision of the future and drives us to evolve every day. Together, we better understand our customers’ behavior, identify market opportunities, and act more quickly in the face of competition,” says DPaschoal’s Marketing Manager, André Henrique. 

“Working with partners who are eager to grow and innovate allows us to offer aggressive strategies and achieve results as we have done at DPaschoal,” says Wigoo’s co-CEO and founder, Dib Sekkar.