In the Shopping Season, which starts on Black Friday and goes until Christmas, small businesses are already preparing to win new customers and boost their sales. In this context, it is worth knowing some tools that help in the communication and visibility of your brand, such as WhatsApp Business.
If the company is not yet taking full advantage of the sales potential available on platforms, the time is now! WhatsApp Business is free and offers features like product catalogs, automatic responses, payments, and much more to help attract and retain customers at this moment when they are focused on making purchases.
Check out the five tips for selling more and better using Zap Zap
“Out of sight, out of mind” – Do not let your brand go unnoticed in this shopping season. Invest in ‘Click to WhatsApp’ ads on Instagram and Facebook and put your brand in the center of the conversation – increasing conversion chances. With one click, the customer is already talking to you, asking questions, and making purchases. This is a great way to make your products and services an option for secret Santa gifts.
“The first impression is the lasting one” – For small business owners, automatic messages on WhatsApp Business are truly helpful! They act as a virtual assistant that is always available to help, quickly answering frequently asked questions, confirming orders, and providing essential information about your company. By adopting the right tools, you optimize and ensure customer service.
“Improve your storefront” – A well-made catalog can make all the difference for your business! You can put together themed collections, such as gift suggestions, exclusive promotions, or special packages for the holidays. All in a super practical and visual way. In addition, catalogs offer the possibility to add detailed descriptions, prices, and even direct links to purchase.
“Happy ending” – In WhatsApp Business, payment is the closing of a complete and frictionless purchasing journey. By accepting payments directly through the app, the entrepreneur streamlines the process, avoids errors, and closes the sale without wasting time. Fewer steps, more sales, and a satisfied customer.
“Convey security” – Selling is great, but ensuring customer confidence and protecting your company’s reputation is even more important. Verified accounts on WhatsApp Business help the micro-entrepreneur convey more trust and credibility to customers. The verification badge helps prevent fraud and increases credibility. Meta Verified is a monthly subscription that offers features such as the verified badge, support, protection against identity fraud, and much more.
Good practices for Zap
Think twice – Before sending any message, whether it’s about a delivery or a special promotion, always ask for your customers’ consent. This ensures that you are offering what they really want to receive, without being intrusive, and also strengthens the relationship with your brand.
Everything has its time and place Pay attention to the time you send your messages. Avoid sending non-urgent information at night when your customers may not want to be disturbed. Make sure the subject or message is clear about its relevance. After all, not everyone wants to receive updates at night!
Read between the lines – Use data like reading rates to find out what is working and what needs adjustment. With this information, you can get the message frequency right, ensuring your customers stay engaged without feeling overwhelmed.
Listen more – Customers are the best allies to help improve your communication! They may love hearing about your offers, but don’t always want to hear about promotions multiple times a day. Use WhatsApp tools to collect direct feedback on the type of message they prefer and how often they would like to be contacted. This way, you adjust communication and keep the relationship always just right!
