The Western Union announced today the expansion of its Media Network, a new line of commercial revenue, in its own locations in Brazil. The Media Network leverages Western Union’s insights into customer behavior, creating opportunities for brands to interact with them in high-touch digital and retail environments.
“We are proud to launch the Western Union Media Network in Brazil, expanding our portfolio of innovative solutions for other brands,” said Ricardo Amaral, President of Western Union in Brazil. “By connecting brands with our diverse customer base, we are not only offering impactful advertising opportunities but also reinforcing our commitment to enriching the lives of the communities we serve.”
Empowering Connections Across Channels
The Western Union Media Network provides brands unparalleled access to audiences that may be difficult to reach. Brands can now showcase their products and services across a variety of channels and formats. This includes Western Union’s branded digital platforms: the website, the app, and external digital screens located in over 70 company-owned stores.
These retail locations are strategically positioned in prime, high-traffic areas, allowing brands to connect with consumers during their daily routines and important shopping moments.
Personalizing Engagement and Enhancing Efficiency
The Western Union Media Network analyzes its own data to provide brands with exclusive insights on consumers, enabling precise audience segmentation. This data-driven approach allows brands to deliver multicultural messages that resonate with consumers, showcase value, and foster meaningful connections – ultimately improving ad efficiency.
Driving Innovation in Brazil’s Advertising Ecosystem
Western Union has a long history of empowering individuals and communities worldwide, making financial services accessible anywhere. The Media Network is an extension of this mission, creating new opportunities for brands to engage with consumers through trusted channels while providing valuable content that enhances lives and communities.
“This initiative reinforces our commitment to innovation, offering solutions that benefit both our customers and partners,” added Ricardo Amaral. “This empowers brands to build meaningful connections with consumers while providing Western Union customers enticing offers from relevant brands they trust.”
The Western Union Media Network was first launched in November 2024 in the United States and select European countries. Positioned as a “key actor” in the advertising landscape, this initiative offers diverse brands scalable and impactful ways to engage with the public through a blend of digital and physical touchpoints.
