A Web Automation, a company that provides sales and technology solutions to over 7,500 commercial establishments in Brazil, has been experiencing significant growth in the adoption of automated payments. According to data analyzed by the company, the value transacted through payments integrated into the Legal POS system grew from R$ 119 million in August 2022 to R$ 470 million in August 2024, representing a 295% increase over a three-year period.
This advancement reflects the consolidation of new payment technologies, especially in a scenario where operational efficiency, security, and cost reduction are priorities for companies throughout Brazil.
The Legal POS, the company’s flagship product, optimizes processes in the food service sector, offering greater operational control to customers. With over 20,000 active points of sale in Brazil, the solution automates cash closing and inventory control, reducing manual errors and increasing operation precision.
“Automation in the payment sector is improving the customer experience and optimizing business management. Our focus is on delivering solutions that transform end-to-end operations, with practicality, security, and innovation,” says Araquen Pagotto, CEO of Web Automation.
In this context, process automation stands out as a competitive advantage, especially in a sector dealing with high transaction volumes and large customer flows. The Legal POS, which processes over R$ 5 billion in transactions annually, illustrates the positive impact of automation in the sector. “Last month, we recorded over 11.5 million sales and transacted R$ 470 million, numbers that demonstrate the acceleration of this sector and the efficiency of our solutions,” Araquen concludes.
With consolidated automation and operational efficiency, the company also observes the trends shaping the future of payments. Among the forecasts, the increasing adoption of contactless payments and digital wallets stand out, offering more convenience and security for consumers. The integration of these technologies with Web Automation systems contributes to a simplified and convenient purchasing journey.
