In search of flexibility and greater investment control, the opening of virtual stores has gained prominence among entrepreneurs in Brazil. According to data from the 10th edition of the study ‘Profile of Brazilian E-Commerce,’ conducted by BigDataCorp, there are more than 1.9 million virtual stores in the country. Although the market was initially dominated by major players like Amazon, Mercado Livre, and Magalu, the reality has diversified. The research also indicates that 45.79% of virtual stores are managed by a single entrepreneur. Another 40.47% have fewer than 10 employees, and the vast majority offer up to 10 products.
The current scenario offers a favorable environment for those looking to start a low-production cost business. By 2025, the Brazilian Association of E-Commerce (ABComm) projects that the sector will reach revenue exceeding R$ 230 billion, with an average ticket of R$ 539.28. Lucas Castellani, CEO of Cartpanda, an ecosystem dedicated to digital entrepreneurs, highlights that the growth of e-commerce is a reflection of the acceleration of digital transformation.
“Currently, the entrepreneur needs an efficient sales platform, various payment options, and an engaged audience. In addition, presence on social networks has become a strategic differentiator. Today, purchases are made directly through the cell phone, whether through apps or websites, literally putting commerce in the palm of the consumer’s hand. This greatly facilitates sales conversion, making the process much more agile and accessible,” concludes the executive.
Facing the market’s growth, Castellani shares 4 tips for those who want to start their own business with low investment. See below:
1-Initial Investment
Setting up an online store can be affordable even with a limited budget. The initial investment varies depending on the size of the business, but for those looking to start lean, it’s possible to get the idea off the ground with around R$ 1,000 to R$ 2,000. This amount can cover essential items such as choosing the platform (some have free or affordable plans), domain registration, hosting, and the first digital marketing actions.
2 – Platform choice and focus on omnichannel
When choosing an online platform, prioritize those that offer complete solutions and integration with other tools in your digital ecosystem. Features like optimized checkout, customizable templates, technical support, and expansion functionalities are important differentiators. Platforms like Cartpanda, for example, offer all of this in one place, making business management and growth easier from the start.
Additionally, think omnichannel: being present on different channels expands your reach and enhances the customer experience. Your store should be connected to social media, such as WhatsApp, Instagram, Facebook, and TikTok, as well as Email, which function not only as storefronts but also as relationship, sales, and promotions sharing channels.
3 – Market niche
Choosing a market niche is essential. The tip is to align your interests with the public’s demand and observe rising trends, such as sustainable products, wellness, pet shops, technology, and personalized items. Research consumer behavior, analyze the competition, and focus on addressing specific pains of a well-defined audience. Segmented niches tend to generate more engagement and loyalty, making it easier to create a strong and relevant brand.
4 – Metrics and results
Keep an eye on indicators such as conversion rate (how many visitors buy), average ticket (average purchase amount), CAC – Customer Acquisition Cost, ROI – Return on Investment, and shopping cart abandonment rate. With these metrics, you identify what is working, adjust campaigns, and improve the customer experience to boost sales.
