The TikTok Shop has arrived in Brazil transforming the way people discover and buy brands and products. Unlike the traditional e-commerce journey, TikTok Shop offers a new “discovery shopping” experience where users easily find and purchase the most desired products of the moment through interactive videos and live streams from brands, sellers, and creators; all without leaving TikTok.
TikTok Shop integrates inspiration, discovery, and shopping into a unique experience within the app. This complete e-commerce solution allows brands and sellers to make the most of TikTok’s power to boost their businesses.
For those looking to integrate functionality into sales channels to expand their businesses, opening a store on the platform is simple. Check out the step-by-step guide:
Step-by-Step Guide to Opening Your Store on TikTok Shop:
- Seller Center Registration: The first step is to register at the TikTok Shop Seller Center (Link). To be eligible, you must have an established business in Brazil, have an active CNPJ, and be over 18 years old. Registration requires basic company documents, as well as a valid government-issued photo ID from Brazil for the legal representative of the commercial seller, such as:
– National Driver’s License (CNH)
– RG
– Passport
– National Foreigner Registry/National Migration Registry Card (RNE/CRNM)
It is important to note that the submitted document must include information such as name, date of birth, expiration date, document ID, and CPF number (if applicable). - Account Verification: After registration, TikTok Shop will conduct a verification process to ensure platform security and quality. At this stage, accurate information and supporting documents are required.
- Store Configuration: With the account verified, it’s time to set up your store by defining the name, description, contact information, and shipping and return policies.
- Product Listing: List your products, including high-resolution photos, detailed descriptions, and competitive prices.
- Community Engagement: Utilize TikTok’s features to promote your products, such as creative videos, live streams, and partnerships with content creators.
After completing the five steps, the store will be active. However, for those who still want more support on this journey, TikTok offers a range of resources and tools. The TikTok Shop Academy is an online learning platform with basic guides and advanced strategies to optimize sales and build a successful presence on the platform. Meanwhile, the Seller Center provides a complete control panel to manage all aspects of the store, from product registration to sales tracking and customer service.
Brands can also take advantage of the Affiliate Program, which connects creators to sellers through commission-based product marketing, allowing creators to monetize their content and sellers to reach new audiences. Additionally, TikTok offers various marketing tools, such as targeted ads, hashtags, and challenges, to help sellers promote their products and reach a broader audience.
