Cássio Poletto Cutulli and Nathan Donatti are just joy. The partners created Vino Verace right in the middle of the pandemic, in 2020. Year after year, they have been surpassing goals not only in the number of bottles sold but also in brands and countries. The duo is celebrating because 2024 closed with a 70% growth, exceeding the set target for the year. Brazil led the performance with 1,029 different labels, while imports accounted for 379 products. The over 35,000 bottles sold during the period were from 1,408 distinct labels.
The highest demand, according to Cutulli, was for wines from Eastern Europe, Serra Gaúcha, Minas Gerais, and the United States, especially California. “The last year was marked by a greater demand for white wines. This movement in the market is clear. In addition, enthusiasts also seek wines from different regions and countries and from small producers. They love novelties,” he comments. To meet this demand, Cutulli and Donatti strive to expand the offerings, ensure quality, and offer special deals with monthly promotions.
Serving almost the entire national territory and with a portfolio of 2,500 labels – 1,600 Brazilian ones – with options from 22 countries – South Africa, Germany, Argentina, Australia, Austria, Brazil, Bulgaria, Chile, Spain, United States, France, Georgia, Greece, Hungary, Italy, Lebanon, Moldova, Morocco, New Zealand, Portugal, Romania, and Uruguay – the store has labels ranging from R$ 32 to R$ 21,893.69. The novelties of 2024 came from Germany (Mosel, Rhein, and Pfalz), Greece (Karditsa and Peloponnese), New Zealand (Marlborough and Martinborough), Australia (Adelaide Hills, Barossa Valley, Eden Valley, McLaren Vale, and South Australia), Lebanon (Bekaa Valley), Morocco (Zénata), Portugal (Vinho Verde), Italy (Soave and Bardolino), Argentina (Salta), France (Fitou, Sauternes), and Spain (Jerez, Aragón, and Catalonia).
Specialized in international trade, the partners offer, besides diversity, competitive prices and agility in delivery. Not to mention knowledge, information, and experience, aspects that have contributed to continuous and consistent growth. For Donatti, curation and personalized service make all the difference. “We go far beyond a simple wine sale. We help the connoisseur live unique experiences,” he says. He also associates growth with actions like Cashback, producer of the month always with special conditions, and Black Friday, where they apply real discounts.
For 2025, the partners project new sales growth, in addition to the insertion of labels from new regions and new terroirs. The big challenge, according to them, is closely related to deadlines and logistical costs.
Countries at Vino Verace
1. South Africa
2. Germany
3. Argentina
4. Australia
5. Austria
6. Brazil
7. Bulgaria
8. Chile
9. Spain
10. United States
11. France
12. Georgia
13. Greece
14. Hungary
15. Italy
16. Lebanon
17. Moldova
18. Morocco
19. New Zealand
20. Portugal
21. Romania
22. Uruguay
