The boom of social media in recent years has made the internet the main livelihood for those now called digital influencers or content creators. Considered the second social network that gives the most financial return to creators, according to a recent survey by Influency.me agency, TikTok is one of the main targets for those who wish to pursue a digital career.
The platform offers various monetization methods for content creators, but is it possible to make money without even having to show your face? According to finance influencer Jhonatas Silva, not only is it possible, but there are also some tricks for content to go viral, reaching more users on the social network. Therefore, the influencer lists six tips for monetizing on TikTok without appearing in the videos.
Storytelling: learn how to tell stories
“This is the first step. Even though they are short videos, you need to define what the person will learn and be entertained. Even without appearing, videos can have engaging storytelling. Use narrations, subtitles, and graphics to create a beginning, middle, and end. For example, when presenting a financial tip, start by showing the problem, then the solution, and finish with a compelling result. This will keep the audience interested from start to finish.”
Have a frequency
“I recommend, at a minimum, a video every two days. If you can post every day, even better. But it’s not just about quantity, the videos need to be good. Even without appearing, you can use animations, catchy texts, and quality audio to maintain consistency and interest. With quality videos, you will ensure a loyal audience.”
Capture attention in the first few seconds
“I usually call it the three-second hook. Those first seconds are crucial to decide if the viewer will stay on your video or move on to the next. Without appearing, use stunning graphics, impactful sound effects, or intriguing questions right at the beginning. For example, start with something like: ‘Want to know how to save $1000 this month?’ This captures attention quickly.”
Strengthen your brand
“Your brand on the internet should be something that reminds you, be it a catchphrase, an animation style, or a theme song. Even without showing your face, create consistent visual elements like colors and logos, and use a voice or narration style that becomes your signature. This helps build a strong identity that people will recognize and follow.”
Define a target audience
“There is no point in posting a video about financial tips and then publishing another about plant care. Clearly define your niche and create content that consistently caters to that audience. Know your target audience well and produce videos that directly respond to their needs and interests, ensuring TikTok delivers your content to the right people.”
Produce original content
“This point is crucial. Initially, it may be easier to gain visibility by replicating trends, but in the long run, originality prevails. Create innovative content using infographics, animations, or unique narrations that offer real value. This way, even without appearing, you will stand out as an authority in your niche and attract a dedicated audience.”
