Zippi launches video clip '5Vida de Autonomo’ to inspire and strengthen Brazilian microentrepreneurs

Zippi, a fintech company that offers weekly working capital via PIX to microentrepreneurs, has just released the video clip Autonomous Life, produced by Pina, house of PR and Storytelling. The first season consists of eight episodes released weekly in the YouTube.

The project, which has audio and video format, is led by Felipe Furlan with Co-hosts Isabella Duarte and Andrea Avedissian and is another initiative of Zippi to support the Brazilian microentrepreneur. Each episode has a guest who shares their stories, challenges faced and valuable tips for those who want to start a business.

In the last three years, podcast production has experienced significant growth. According to Podcast Insights 2021, there are more than two million programs available on the web. Another study released in 2023 by BBC Global News reveals that podcasts are an effective way to reach the audience that avoids ads, creating subconscious associations with the brand. Brand mentions in podcasts provide a 16% engagement and a 12% memory encoding higher than the surrounding content, in addition to increasing knowledge in 89%, brand consideration in 57%, purchase intent to %3T, purchase to 2T.

“With the Autonomous Life we want to explore topics that are often not covered in other formats and, with this, build an even closer relationship with our audience, with the aim of strengthening microentrepreneurship in Brazil”, comments Andrea, who is also Brand Manager at Zippi.