Uappi offers e-book with Black Friday insights and strategies for 2026

Uappi, a technology company specialized in and e-commerce multimodels, provides the e-book“Insights Post-Black Friday 2025 & what to expect for 2026” The material, completely free, is available at landing page the content translates Black Friday results into practical intelligence to support brands, retailers and industries in strategic planning and building more mature and efficient digital operations.

Based on consolidated data from Black Friday 2025, the study presents a panorama that dismantles outdated perceptions and corrects common market distortions, especially in a year marked by profound changes in consumer behavior. E-commerce recorded record revenues of R$ 10.19 billion, growth of 7.8% compared to 2024, in addition to 21.5 million orders, an increase of 16.5%. 

The less impulsive and more analytical consumer distributed his purchases throughout November, since 83% of transactions occurred before the 28th, and Thursday (27/11) was the absolute peak, with an increase of 34.1% in revenue. Even with a fall in demand in some segments, the average ticket on Sunday of the promotional week rose 18%, reinforcing a more selective and intentional profile of purchase.

The research also details relevant movements by category. Electronics and appliances fell 3.4%, with sharp drops in smartphones (-9.7%) and basic appliances (-9.5%), while items related to experience and home leisure gained prominence. The gaming sector grew expressive 49.7%, TVs advanced 9.4% and premium products led the expansion. “A Black Friday this year left a very clear message that the market has matured.

The projections presented in the study reinforce the importance of early preparation. Brazilian e-commerce should exceed R$ 235 billion in revenue in 2026, driven by the maturity of omnichannel, the consolidation of Black Month as the dominant model and the accelerated expansion of social commerce, especially TikTok Shopping, Instagram Shopping and live broadcasts. 

Artificial intelligence applications also enter the center of competitive competition, especially in demand forecasting, personalization and service. Continuous loyalty programs tend to replace isolated promotions, while the consumer experience becomes the main competitive differentiator.

Targeted at e-commerce heads, digital directors, marketing managers, technical teams, operations professionals, consulting and agencies, the e-book is available free of charge through the landing page.