Book provides engagement solutions for innovation ecosystems

Innovate, broadly speaking, means creating something new or generating improvements to something already existing. This concept, applied in the business world, is what causes some headaches for entrepreneurs seeking a competitive edge and for public managers facing challenges to generate more business. It was for these people that the expert in creating innovative ecosystems Franklin Yamasake wrote “Traciona! Engaging Innovation Ecosystems”, a practical guide for those who wish to transform business environments, cities, or organizations into true hubs of collaborative innovation. The launch event will take place on May 7, at Espaço Nébula Catalisadora, in São Paulo.

The book combines theoretical foundations with case studies and real examples to reveal the factors that motivate the active participation of different profiles, from startups, governments, and large companies. With accessible and guided language, “Traciona!” offers practical tools and reflections that help the reader identify, connect, and mobilize the various links of an ecosystem, through the creation of a more fertile environment for sustainable innovation

“In 2018, I held events in the interior of São Paulo and saw that something was missing to generate the spark of innovation among residents. Therefore, I immersed myself for 4 years in a doctorate and visited several ecosystems to learn about best practices researched worldwide.” – Franklin Yamasake

The work provides practical recommendations, grounded in scientific literature and real experiences, capable of driving innovation and collaboration in business and urban environments. One of the highlights is the case study of Grape Valley, in Jundiaí, which involved over 100 research participants to understand the factors that motivate the collective building of innovative ecosystems.

“Traciona!” serves as a window of opportunity for professionals, public managers, entrepreneurs, and those interested in innovation to explore practical paths to strengthen their ecosystems and promote effective collaboration.