Brazilian technology took center stage at the world's largest computer graphics and AI event. Meliva, a startup developed at Hub Cerrado in Goiás, was selected by the giant NVIDIA to join an exclusive group of 12 companies invited to present practical Artificial Intelligence solutions at its global event held in Las Vegas.
During the event, Vandré Sales, founder and CEO of Meliva, presented the case study “95% faster content creation: Scaling Marketing Campaigns with Meliva.ai” (“95% faster content creation: Scaling Marketing Campaigns with Meliva.ai”). The presentation detailed how the startup utilizes NVIDIA's powerful GPUs to train and operate Large Language Models (LLMs).
The key differentiator of the presented solution is its ability to reduce content production time by up to 95%, allowing marketing teams to automate creative workflows on a large scale without compromising quality.
What Meliva does
Meliva.ai positions itself as a comprehensive automation platform for communication. The tool uses generative AI to create and manage multimedia assets—including text, images, videos, and voice-overs. The focus is on solving the pain point of the “creative bottleneck,” offering time savings and reduced operational costs for marketing departments that require volume and agility.
Hub Cerrado: The breeding ground for Deep Tech in the Midwest
Meliva's international projection also consolidates Hub Cerrado as a relevant hub for the formation of high-tech startups (deep tech) in Brazil. Created in 2019, the ecosystem has been fundamental to the region's economic development.
Hub's numbers reinforce its strategic importance:
- Over 80 startups and 490 associated companies;
- 150 companies boosted by its training programs;
- More than 20,000 visitors received in its facility.
Participation in the NVIDIA event marks a new chapter for Goiás's innovation ecosystem, proving that solutions developed in the Brazilian Midwest possess the technical maturity to compete and collaborate with the world's largest technology players.
