Startse promotes online event with the main insights of the NRF 2026 for Brazilian retail

International Business School whose leaders have been attending the NRF for more than a decade, Startse has been promoting this Wednesday (28) at 6 pm an online event to present to the national retail the main insights, trends and provocations of the NRF 2026, the largest world conference in the sector, held annually in New York.

The meeting is aimed at entrepreneurs, executives and professionals who seek to understand, in a practical and contextualized way, how the transformations discussed on the NRF stage directly impact the Brazilian market. Startse's proposal is to go beyond the technological hype, translating global learning into strategies applicable to the reality of retail in Brazil.

During the event, Startse experts will share a curatorship of the most relevant topics from the 2026 edition, which deepened debates on artificial intelligence, decision making, brand identity, consumer experience, operational efficiency and new growth models. Topics such as the application of Agentic Commerce, the transformation of the purchase journey with AI and the customization of the customer experience were highlighted during the event. The analysis considers both the movements of large global networks and the reflexes for medium and small companies.

The content was structured to support leaders in a moment of retail transition, in which technology is no longer a promise and becomes a basic criterion of competitiveness. From frameworks, practical examples and strategic readings, the event offers a clear vision of what, in fact, deserves attention in the 2026 planning.

The program will feature the participation of Piero Franceschi, partner at Startse, speaker and best-selling author of “Infinite Organizations”; Fábio Neto, CSO of Startse and author of the “new business radar”; and Maurício Benvenutti, Head of Startse International. Together, experts share a strategic reading built from the direct experience of the event and the permanent connection with the main global innovation centers.

To participate, simply register through the website: Link