Runway to Web Summit reúne executivos da Visa, iFood, Itaú e Paypal para debater sobre o impacto da IA e da personalização nos negócios

Artificial intelligence and personalization emerge as central axes in the transformation of businesses and should guide strategic discussions in the coming year. These topics were the main highlights of the Runway to Web Summit, an event organized by Web Summit in partnership with the  weme, digital product studios of the BRQ Digital Solutions, one-stop-shop partner in the business evolution journey and leader in generative AI. The event, held at STATE in São Paulo, serves as a preparation space for discussions that will be held at Web Summit Rio 2026, scheduled for June.

The four panels of the program, focused on the areas of Daily Banking, AI, Energy, and Marketing, shared the common point of the impact of generative technology on customer experience. In total, the meeting brought together over 180 executives from large companies.

In the speakers' view, made up of representatives from companies such as Visa, Itaú, iFood, Pipefy, PayPal, Copa Energia, Atvos, and Pinterest, the ability to personalize services and interactions should establish itself as a transversal competitive differential, regardless of the sector of operation.

the discussion went beyond the mere adoption or not of AI, but to what extent and in what ways it will manifest in a more powerful manner. The prevailing analysis was that not using the technology tends to lead to replacement in the market, as competitors who explore it effectively will take the lead. To view the panels in full, click here.. 

“AI and personalization are two pillars that are closely related and will be crucial for reshaping different markets. It is a transformation that goes beyond efficiency, redesigning trust relationships between companies and people,” says the executive. “They are new possibilities to understand individual contexts and create journeys that make sense at scale,” explains Carolina Kia, CRO of BRQ Digital Solutions. 

“The Web Summit aims to connect people and ideas that are changing the world while supporting and boosting technology ecosystems formed by founders, startups, and investors. Our events around the world — from Rio to Vancouver, Doha, and Lisbon — have become catalysts for innovation and spaces where global issues are discussed. But innovation doesn't stop when the main events end. A good example of this is our Runway meetings, held in various cities around the world, from São Paulo to Hong Kong, bringing together groups of founders, investors, and technology leaders throughout the year to strengthen local ecosystems,” highlights Beatriz Mello, Senior Global Partnerships Director of the Web Summit.

“The entrepreneurial and technological environment of São Paulo is an essential part of this story in Brazil. The Web Summit Rio represents an opportunity to bring together technology leaders and empower a new generation of startup founders across Brazil, Latin America, and beyond,” concludes the executive.

About BRQ Digital Solutions

Leader in GenAI and Digital Transformation, BRQ is the one-stop shop partner in the business evolution journey. With a complete ecosystem that integrates strategy, data, and technology — from Modernization and Digital Applications to GenAI and Analytics — it delivers agility, efficiency, and sustainable innovation. Its approach is hyper-personalized and focused on immediate impact, connecting strategy and technology to meet the real needs of businesses and position its clients at the forefront of the new digital economy.