RD Station, a TOTVS business unit, announces the launch of RD Summit 2025, Latin America's largest Marketing, Sales, and E-commerce event. Consolidated in the official event calendar of São Paulo, the event takes place on November 5th, 6th, and 7th, at Expo Center Norte. The 11th edition has the theme “Connections that strengthen businesses"...bringing together experts, practical content, solutions, and trends to generate powerful connections."
“RD Summit 2025 marks a new chapter in our history, now fully within the TOTVS ecosystem. This convergence allows us to amplify the event's power, combining the innovation and expertise in market education that has always been in RD Station's DNA with the scale and expertise of TOTVS. Together, we will strengthen the network of connections between those who are transforming the digital landscape and those who are already driving Brazil forward, creating an even richer and more impactful environment for all participants,” highlights Vicente Rezende, CMO of RD Station.
Among this year's new features are previously unseen names confirmed for the stages, such as: Andrew McLuhan – director of the McLuhan Institute and grandson of Marshal McLuhan, one of the biggest names in global communication; Brazilian writer Carla Madeira; Erich Shibata – designer and creative director at Cimed; Sarah Buchwitz – CEO of Grupo Flow. In addition to these, Flavia Mussalem, from Quinto Andar; Igão, presenter of Flow Podcast; Theo Orosco, RD Station ambassador; and Walter Longo, founder of Unimark; join the constellation of personalities requested by the event's audience, such as Martha Gabriel, from Futurenow; Marcos Piangers, speaker on technology and innovation, creativity and fatherhood, author of the best-selling book "O Papai é Pop"; and Genesson Honorato, from Kuba.
Business generation and networking
In 2024, over 20,000 people attended and 50,000 followed the Live Show's parallel programming online, with content streamed directly from the event. 60% of the audience was composed of leaders, resulting in over R$ 200 million in generated business and more than 180,000 leads collected by sponsors. Six months away from the next edition, the event already has more than 5,000 confirmed participants and 110 sponsoring brands from various segments, such as Conquer, BuzzLead, Vende-C, Instax Fujifilm, MBA USP/Esalq, MeetRox, 8D Hubify, and more. Also noteworthy is the Startup Corner, which has already sold out all its slots six months in advance, having to open a new batch at the request of startups that want to exhibit at the event.
Participants will have access to practical educational content across three main tracks: Marketing, Sales, and Ecommerce, in addition to other themed stages and new content formats, with more panels. Furthermore, connections are strengthened through exchanges between specialists and solutions at the Business Fair, spanning over 20,000 square meters. A highlight is the expansion of the Ecommerce World, a space dedicated to companies in the segment, featuring commercial stands and content spaces focused on the topic.
Program and Tickets
RD Summit 2025 will feature more than 300 speakers over three days of programming. Tickets are already on sale at official website and available in two access modalities: Passport and VIP, both with access to all three days of the event.
RD Summit 2025
Date: November 5, 6, and 7, 2025
Location: Expo Center Norte – Rua José Bernardo Pinto, 333 – Vila Guilherme, São Paulo – SP, 02055-000
Information and Tickets: RD Summit
