On the evening of Wednesday, September 18, during the PL Connection, an event that takes place simultaneously with the Latam Retail Show, the winners of the 1st edition of the Excellence in Private Brand Award were revealed, celebrating the main highlights of the sector. The event brought together the biggest names in retail and the private label industry, recognizing the products that stood out for innovation, design, sustainability and public preference.
The award, conceived by Amicci and Francal, aims to recognize retailers, industries and service companies that played a key role in the development of exclusive products during the year 2023 and the first half of 2024. The initiative comes at a strategic moment for the sector, since, according to Nielsen data, the participation of the private labels in the Brazilian market it represented only 2% in the first quarter of 2023, while the world average is 23%. This contrast points to an immense potential for growth for Brazil, placing private labels in the center of attention.
For Antonio Sa, founding partner of Amicci, “ own brands gain strength because they have proved to be an excellent marketing option, as they offer freedom for you to own your own strategy. This award is important to recognize and maintain the growth of the” sector.
The methodology for evaluating the award took into account aspects such as strategy, concept, execution, results and the integration of products registered in the market. The judging committee is composed of highly relevant professionals in the sector, including representatives of national retail councils, industries and retail chains that are not competing in the award.
The winners
The award included five categories: Own brand most beloved, Best packaging design, Best case of innovation, Best case of sustainability and Own brand revelation. Each category had three winners, chosen by a committee of specialized judges.The winners of each category received an exclusive trophy and the Seal of Excellence, which can be used for a year to highlight recognition in the market.
Check out the winners by category:
Category: Most Dear Own Brand
1st Place: Lasagna Veggie Sensation (Made by Mezzani)
2nd Place: Christmas Cans Member’s Mark (Made by Di Costa) (Fabricated by Sam’s Club
3rd Place: Corn Starch (Made by Santi) COOP
Category: Best Packaging Design
1st Place: Nachos Qualita Line (Fabricated by Romanato Alimentos) SUGAR Loaf Group
2nd Place: Potato Chips Peruanas Sweet Potato Member’s Mark (Made by Inka, created by The Brand Crafters) Sam’s Club
3rd Place: Blush 3 in 1 Make Up 1 PANvel Group (Creation of Portal Brasil)
Category: Best Case for Innovation
1st Place: Snack Toothbrush & Petz (Made by Pet Union)
2nd Place: Frozen Organic Fruits & Fair (Made by Organic Market Brazil Digital)
3rd Place: Pro-Collagen Dermativ Peptide Serum (Fabricated by Lifar) - PANvel Group
Category: Best Sustainability Case
1st Place: Super Shake of the Forest (Mazo Mana Made by Pronutrition)
2nd Place: Starter Kit Natural Dishwasher & Dishwasher Network Sao Paulo (Made by YVY)
3rd Place: Wooden Toilet Granules Rodents & Petz (Made by Ecoenergy Group)
Category: Private Brand Revelation
1st Place: Hazelnut Cream Bontraz & Koch Supermarket (Made by Carino Ingredients)
2nd Place: Orange Honey & Justo (Made by Melbras)
3rd Place: Nuts Nutrabem (Manufactured by Selected Uniagro) Panvel Group
The winners took the stage to receive their trophies and share words of thanks, highlighting the importance of collaboration between retail and industry for the success of private labels.The award highlighted the growth and strength of this segment, reinforcing the commitment to innovation, quality and sustainability.
PL Connection 2024
Day: 17 To 19 September 2024
Time: from 10h to 20h in the first two days. On the third day, from 10h to 18h.
Location: Expo Center Norte – Rua Jose Bernardo Pinto, 333 0 (SP) Vila Guilherme, Sao Paulo.
More information about PL Connection 2024 and accreditation: https://plconnection.com.br/
