Nathalia Arcuri is recognized among the most admired entrepreneurs in Brazil, alongside Elon Musk, Luiza Helena Trajano, and Silvio Santos

Nathalia Arcuri, founder of Me Poupe!, was recently recognized among the 15 most admired entrepreneurs in Brazil, according to a national survey conducted by Fundo de Impacto Estímulo in partnership with the MindMiners platform, which interviewed over 1,500 small business owners. Sharing the spotlight with names such as Elon Musk, Abilio Diniz, Luiza Helena Trajano, Silvio Santos, and Jorge Paulo Lemann, Nathalia ranks 15th on the list, standing as the only Brazilian woman directly engaged in popular financial education to be featured.

Her inclusion in this select group highlights her entrepreneurial vision and the transformative impact of a company born with the mission to democratize access to financial freedom. Since 2015, Me Poupe! has impacted millions of Brazilians through accessible content and financial transformation programs, demonstrating that it is possible to build a profitable business while remaining socially committed.

“This recognition goes far beyond my name. It represents the strength of a cause. Being among the most admired entrepreneurs in Brazil shows that it is possible to do things differently: to generate profit, create jobs, and above all, foster financial awareness in a country marked by inequality. Me Poupe! is an impact-driven company, and this achievement reinforces our commitment to a more just and accessible economy for all,” states Nathalia.

The survey also revealed that Nathalia is one of the few women to appear in the ranking, alongside Luiza Helena Trajano, who holds the 7th position. This prominence underscores the importance of female leadership in the Brazilian entrepreneurial landscape and the essential role of initiatives focused on financial education and economic empowerment.