Mercado Livre Experience 2025 drives sellers amid the company's record expansion in Brazil

 On September 24th and 25th, in São Paulo, Mercado Livre, Latin America's largest e-commerce and financial services ecosystem, will host the 9th edition of Mercado Livre Experience 2025 – the company's premier business event. Under the theme “Connections that Drive Business,” the gathering is an opportunity to inspire, empower, and boost sellers with practical and strategic content, strengthening the connection between consumers, entrepreneurs, and technology.

The event will feature two days of intensive programming, with over 17,000 participants, 100 speakers, and four simultaneous stages, including content tracks, panels with Mercado Livre leadership and major brands, as well as the participation of sellers who will share their experiences. The goal is to provide tools, learnings, and concrete strategies for those seeking to professionalize their operations, increase conversion rates, and establish themselves within the platform. With thousands of active sellers in the country, Mercado Livre is already the primary source of income for more than 1.8 million families and has contributed to the formalization of over 300,000 businesses.

“The seller is at the center of our business strategy. We are constantly evolving our value proposition to increasingly become the best marketplace platform for all entrepreneurs in Brazil, and we believe this is how we will maintain our leadership in the long term,” states Maurício Landi, Director of Seller Growth and Experience at Mercado Livre. “Mercado Livre Experience 2025 arrives to reinforce this vision by strengthening the connection between our ecosystem and the commercial strategy of those who sell with us. When this partnership is strengthened, businesses advance even further.”.

The event's programming will be structured around three central pillars to drive growth:

1. Business Management and Professionalization
   Content focused on qualifying financial management, pricing, and processes, aimed at the consolidation and sustainable growth of entrepreneurs with different profiles.
    
2. Tools and Technology to Accelerate Sales
   Presentation of the platform's most effective solutions, such as Mercado Ads, which grew 26% in revenue in the last year recorded an average of 63 purchases per second, promotion hub, My Page, Clips, price management, and artificial intelligence, focusing on performance and increased conversion.
    
3. Logistics and Ecosystem Expansion
   Demonstration of the innovations from the country's most efficient logistics network and its direct contribution to the consumer experience and seller competitiveness.

Mercado Livre Experience 2025 Award

During the event, another edition of the Mercado Livre Experience Award, will be held, recognizing the entrepreneurs and partners who stood out the most on the platform during the previous year. The award celebrates inspiring stories of overcoming challenges and growth, focusing on sellers, consultants, integrators, and influencers who drive the ecosystem with their performance.