The podcast “Communication is Everything”, with Vera Lucia Rodrigues, received last Thursday (16), at 19 hours, the career mentor, consultant and author Gabriel Ferraz, who explored how the press office enhanced the impact of his message. During the conversation, Gabriel shared his trajectory and explained how the deep understanding of what is news, coupled with the right choice of media, could turn ideas into expressive results.
The consultant highlighted that the press office is not only about appearing, but about understanding what has relevance and how it can be presented to the right audience. “Through a structured approach of the press office, I was able to expand my message of self-development and progress, taking my articles, lectures and projects to more than 20 states, also aligning all this to my experience in areas such as Enneagram and Positive Psychology, which brought tangible results in the press and in society”, said Gabriel Ferraz.
The episode, which is part of a project by the journalist and director of Vervi Advisory, 'The Communication is Everything’, welcomes executives who share their stories and life experiences and how the press office can boost its image.
“Each guest I bring in the podcast is very special, because he shares knowledge and experiences that prove how the work of a good press office can bring extraordinary results. Gabriel Ferraz is an example of self-development and innovation in the digital environment and who used the resources of the press office to turn his life and work story into a powerful message, impacting people and building real connections. I invite everyone to watch this episode so enriching”, highlighted Vera Lucia Rodrigues.
The full episode of the podcast “Communication is Everything” with Vera Lucia Rodrigues is available on the YouTube channel @VeraRodrigues and on streaming platforms, Spotify and Deezer, Communication is Everything.
The podcast is geared towards the press office area and welcomes executives from various sectors and communication and marketing specialists, every Thursday, at 19 a.m.

