Market Day: event strengthens small businesses and boosts local economy

Market Day returns to Esporte Clube Pinheiros on April 25th, 26th and 27th, bringing together around 150 small entrepreneurs in a collaborative event that promotes connections, boosts business and values conscious consumption. Curated by the organizers Beatriz Rio Branco, Daniela Vianna (Thoth Incubadora de Experiences) and Renata Batochio (The Bazaar), the initiative has been consolidated as an essential space for entrepreneurs to leverage their sales and expand their network of contacts.

“ Market Day is a very special event for me, as it was where I started my brand in the market and I was always very welcome. In addition to being held at the club where I am a partner, what makes everything even more meaningful is like being part of a large family. For small brands like mine, this visibility is essential. I work with a national wines from small producers and family wineries, and each product has a unique history. During the event, revenues grow significantly and many customers continue to buy later, which moves my business even more.” — Déa Vianna, CEO of DV Vinhos

Aimed at both members and non-club members, Market Day attracts a qualified and engaged audience, interested in knowing and consuming fashion, gastronomy, accessories, fitness, children's, decoration, lifestyle, homewear, table ranks and much more. In addition, five NGOs are invited to participate for free, expanding the social impact of the event. In the last Christmas edition, the event received more than 7,500 visitors, reaffirming its role in the creative economy and in strengthening small businesses.

“Participating in Market Day for me is always a joy. It's a time to see friends, make great sales and strengthen my brand. As I don't have a physical store, this event is essential, as it allows me to invite my customers from São Paulo to get to know the products in person. In addition, Market Day represents an increase of 40% in my monthly billing. With each edition, I see how the event becomes more complete and how the results are always positive for my brand.” Juliana Solano, owner & designer of the brand Jous by Juju Solano

The space also has the Wellness Space, an area reserved for exhibitors and visitors, offering free experiences such as Quick Massage, consultations with oraculists, meditation, self-care, makeup and even flash tattoos. This environment also concentrates service exhibitors, allowing professionals to spread their brands and expand their visibility.

“Being part of the Market Day is incredible, as it connects us with our customers and makes room for new consumers. In an increasingly digital market, we believe in the importance of face-to-face contact, allowing them to feel the fabrics and get to know the brand up close. During the event, we sold around 60 to 70 pieces, which positively impacts our revenue.” Flavia Mesquita, CEO of Outfit Bag

Market Day is not just a business event, but a growth platform for entrepreneurs, providing real networking, learning and branding opportunities. With a complete structure and impeccable organization, the fair stands out as one of the main events in the sector, moving the economy and encouraging entrepreneurship.

“Being on the Market Day is an essential opportunity for me and my own jewelry brand. In addition to bringing my jewelry closer to people, Market Day represents a valuable moment of exchange and learning. Entrepreneurship can be a lonely path, and events like this are true oasis – a space where small brands gain voice, visibility and support. This experience goes far beyond the sale: it's about connection, inspiration and growth.” – Amanda Tartik, jewelry designer.

“ Market Day is an amazing event for us, one of the best we've ever been to, with impeccable organization. In addition to sales, we managed to win new customers and strengthen the presence of our brand among a mostly practitioner of physical activities. On average, we sell about 200 pieces during the event, which has a significant impact on our billing. What we like most about Market Day is that it goes beyond the simple exposure of products; it is a positive experience for both exhibitors and the public, thanks to the organization's care to make everything special.” Tatiana and Cristiane, Fitcouture members.