For the second consecutive year, Cubo Itau, the largest innovation hub in Latin America, hosted the main meeting of corporate innovators of the year. Organized by Innoscience20 June and brought together more than 500 professionals focused on corporate innovation, with the aim of promoting the exchange of experiences and knowledge about trends and challenges in the sector.
This meeting is a unique opportunity for professionals from different sectors and companies to share their experiences and learnings about innovation.In addition, it is a space to discuss best practices and strategies that will impact the market in the coming years, contributing to the development of the corporate innovation ecosystem in Brazil”, he highlighted Maximiliano Carlomagno, founding partner of Innoscience.
Held in a hybrid way, allowing both face-to-face and online participation, the event was made available in full to those who wished to attend or review the lectures and panels. To access the content, just click here 5 https://www.youtube.com/watch?v=k6VeBuuNkVs.
Below Innoscience experts highlight the five most valuable insights extracted from the 2024 edition of Innovation Unlocked for corporate innovation professionals:
Innovation plays different roles in different companies: Innovation should not be an end in itself, but a vehicle for execution and renewal of the strategy of companies. Thus, in a producer of agricultural commodities innovation can be a vehicle for efficiency while in a food and beverage company can be a form of portfolio diversification with the entry into new businesses adjacent to the core business.
Incremental innovations are as relevant as disruptive ones: Disruptive innovations introduce technologies that are more accessible, convenient, and easy to use and have the potential to replace incumbent players.However, the largest share of a company's innovations are incremental ones that improve current products, services, and processes. Innovation leaders need to balance efforts between disruptive and incremental to ensure the current viability and future survival of their business.
Innovation area, yes or no? The most innovative companies in Brazil have already overcome the false dilemma of having or not having a structure dedicated to innovation. These companies currently have a series of dedicated structures for innovation and also innovation disseminated as an organizational capacity. The most innovative companies combine these different structures and integrate them through governance and management of the innovation portfolio.
Open innovation is a tool for everyone but not for everything: In the last twenty years companies have found that they can expand their innovation efforts through collaboration with the innovation ecosystem. Currently, more than 5,000 Brazilian companies systematically establish relationships with startups. This is an innovation mechanism that can be very efficient, but not all projects are suitable for partnering with startups.
Generative AI can enhance creativity and project development: Generative artificial intelligence is a technology with enormous potential to leverage the efficiency, creativity and scope of the innovation process.The cases presented in Unlocked showed that the technology can be used in intrapreneurship programs and open innovation to expand human intelligence to generate and refine better innovation proposals.
