Magazine Luiza (Magalu) today announced a strategic partnership with G4 Education to hold the Expo Magalu 2024, a mega event focused on Brazilian digital entrepreneurship.The collaboration aims to revolutionize the format of the event, offering participants access to the G4 Digital Retail Management Program, developed in conjunction with Time Magalu and the Council of Sellers.
The event, scheduled for August 21 in the Anhembi District in Sao Paulo, hopes to bring together at least 6,000 retailers. Attendees will have the opportunity to attend lectures by prominent figures such as Frederico Trajano, CEO of Magalu, and Luiza Helena Trajano, president of the company's Board of Directors.
Frederico Trajano emphasized the importance of the initiative: “O Brazilian entrepreneur is the future of Brazil. What we need here is to make an entrepreneurial revolution.We will transform this whole journey, not only in the event, but bringing knowledge focused on how to sell more and better manage your business.”
The program offered includes eight modules with more than 14 hours of practical content, aimed at boosting the growth and management of the participating businesses. Flavia Marcon, marketplace manager of the company, highlighted: “It is our investment to give opportunity to these micro and small sellers to enhance their gains. We want to show how simple and profitable it is to sell over the internet.”
Alfredo Soares, co-founder of G4 Education, stressed the importance of preparation: “Brazilian entrepreneur can prepare to be an entrepreneur, having access to more knowledge, tools and being strategic intentionally. It is not about talent, it is about preparation.”
Registration for the event is already open, with the first batch of tickets offering a package that includes Expo Magalu and the G4 Digital Retail Management Program for 997 reais, in 10 interest-free times, a significant discount on the original value of 1,997 reais.
This initiative represents an important milestone in Magalu's mission to digitize Brazilian retail, offering entrepreneurs the tools and knowledge they need to thrive in the digital environment.
