Ingresso.com marca presença nos espetáculos e anuncia parceria com a Aventura

A Ingresso.com, a pioneering technology company in the online ticket sales and ticketing automation market, is the new ticket office of the EcoVilla Ri Happy Hotel, Theatre Riachuelo River and Adolpho Bloch Theater cultural equipment under the management of Adventure, cultural equipment manager and theatrical producer. With the partnership, the company expects a growth of 20% in the event segment. 

Ingresso.com has more than 15 years of experience in the entertainment and culture market, focusing on the sale of tickets to cinemas, concerts, shows and others. During a period, the company focused its efforts mainly on the Rock in Rio, in the area of events. In 2022, it expanded its operations by resuming partnerships with the main venues.   

A EcoVilla Ri Happy Hotel it is a cultural hub for children that offers experiences for children from 0 to 12 years, promoting the role of children and various experiences. With 2 thousand m² of area and capacity for up to 520 people, the space combines socialization and learning through play. The structure is divided into two pillars: the EcoVilla Ri Happy Theater & Tom Jobim Room EcoVilla House and Casa EcoVilla Ri Happy & Play and Learn.  

Already the Riachuelo Rio Theater, one of the most traditional spaces in Brazil and listed as historical heritage, reopened on August 26, 2016, after the restoration of the old Cine Palace.Since then, it has become a cultural center that houses music, theater, debates and dance Adolpho Bloch Theater, set in the iconic Oscar Niemeyer-designed Headline Building with landscaping by Burle Marx, it features 359 seats and a 140-m² stage. 

“We are delighted to announce this partnership and further strengthen our return to the event scene. In 2015, Ingresso.com was acquired by the Comcast group, owner of the largest ticket company in the United States, Fandango.As the focus of the group was exclusively cinema, we decided to focus efforts on this segment, which presented great growth potential in the Brazilian market. However, we kept the team of events and theaters dedicated to the operation of the largest music festival in the world, Rock in Rio, for seven years. Now, with the acquisition by the UOL Group, we are back to the theater and events market, fully prepared and aligned to the current demands of”, explains Mauro Gonzalez, Business Director at Ingresso.com. 

In 2022, the company became part of the portfolio of UOL Content and Services, the largest Brazilian company of content, technology and digital services. Today, as a differential through the union, the Ingresso.com it stands out with multiplatform content that goes beyond just ticket sales, but becoming a complete universe for the viewer. They also have communication in UOL channels, live event monitoring, media campaigns and other differentials that make the brand and audience experience in cultural events even richer. 

Giulia Jordan, partner and general director of Venues, celebrates the partnership: “We are excited to collaborate with Ingresso.com, which reflects our relentless pursuit of excellence and innovation. Together with such a reliable platform, we ensure that important cultural facilities such as the Riachuelo Rio Theater, Adolpho Bloch Theater and Ecovila Ri Happy provide an even more enriching experience to the public. Ingresso.com, as well as Aventura, invests in technology and personalized service, reinforcing our commitment to continuously improve the customer experienceAs part of the project, an 

Speaking of innovation, Ingresso.com has updated its systems over the years to improve the service to the event sector in Brazil. The news includes the possibility of influencers to advertise events through the event program Sales by Affiliates, using coupons or exclusive links and tracking sales in real time.In addition, the functionality of Sales by Channels allows the creation of multiple links to the same event, facilitating the sale of VIP tickets and cabins, with customizable promotion options.A new one has also been introduced Mobile Sales System, a portable solution that enables ticket sales with or without a marked seat, reducing queues and optimizing operation. 

It is the first time that the three cultural facilities will have a single box office, which will also allow gains for users, such as the program Amigo Theatre, in which, when buying a ticket in one of the houses, the user gains discount for other attractions in all the houses. 

"This recovery took place with a comprehensive approach, which goes beyond the traditional role of a ticket sales platform. Our strategy is 360th: it involves from sales management to maximizing the profitability of events, covering pricing, sales operations, access logistics and communication before, during and after events”, concludes Mauro.