Artificial intelligence is already part of the daily routine of digital advertising professionals. To discuss how this technology is reshaping the way we create, produce, and conceptualize communication, IABcast, the podcast of IAB Brazil, interviews Rafael Nasser, General Manager of Hogart in Brazil.
Hosted by Marcondes Farias, Chair of the Artificial Intelligence Committee at IAB Brazil and an executive at Microsoft, and Adriano Henriques, Vice Chair of the Committee and Co-founder of Artificial Gains, IABcast discusses how AI expands the reach of ideas and challenges professionals and companies to rethink their roles in a scenario advancing “beyond human scale.”.
The new episode also explores the challenges of supervising AI-generated content, the effects of the technology on employment, and the role of human knowledge and cultural experience in creation.
IABcast further addresses how companies can strategically and ethically adopt AI agents.
The new 2025 episode of IABcast is available on the association's YouTube channel.
