The Interactive Advertising Bureau (IAB) Brazil announced a masterclass titled "Practical Use of Generative AI in Digital Advertising". The online event, scheduled for August 1st, from 10:00 AM to 12:00 PM, will bring together renowned advertising industry executives to discuss how Artificial Intelligence is transforming the creation and execution of advertising campaigns.
A masterclass will cover crucial topics such as large-scale advanced personalization of advertising content and the use of precise data to increase campaign efficiency and results. The online format will allow professionals from all over Brazil to access the insights offered by the speakers.
Confirmed participants include Marcondes Farias, Product Marketing Director at Microsoft Brazil and Mexico; Lui Lima, Creative Director at Talent and professor at Miami Ad School; Lucas Reis, President of ABMP and Chairman VP at Zygon AdTech & Data Solutions; Leo Villanova, CEO of Villanova Digital; and Patrícia Souza, Country Manager at Channel Factory.
Each speaker brings extensive experience in their respective fields, ranging from technology and creative development to digital marketing and data analysis. Their combined expertise promises to offer a comprehensive and practical overview of using AI in digital advertising.
The event is a unique opportunity for industry professionals to update their knowledge on the latest trends and techniques in AI applied to digital advertising.
For more information and registration, interested parties can access the masterclass's official page via Link provided by IAB Brazil.
