IAB Brasil promotes masterclass on the future of creator economy

IAB Brasil offers on October 18, from 10h to 12h, an online masterclass on the future of the creator economy, with the main trends shaping the sector for the coming years. 

The mediation of the conversation is in charge of Mayer Mirmovicz, founding partner at Social Tailors and president of the Creator Economy Committee of IAB Brasil.In the panel, will be Manuela Villela, head of YouTube Brazil creators ecosystem; Denise Porto Hruby, CEO of IAB Brazil; and Ana Paula Passarelli, founder and COO of Brunch agency. 

“A creator economy has revolutionized the way brands and consumers interact, and digital advertising plays a key role in this new scenario. As the industry matures, more opportunities arise for brands and influencers. This is a market that only tends to grow and research points out practices to make the most of its” potential, says Denise Porto Hruby, CEO of IAB Brazil.