IAB Brasil promotes masterclass on Financial Media

IAB Brasil is open for masterclass registration “Financial Media and Data First-Party: the media in the financial sector”. The event will show how Financial Media - using data and financial channels to target ads - is revolutionizing the market by offering the most complete view of the consumer journey.

Considered by some to be the 4th wave of digital advertising, Financial Media allows you to create sophisticated segmentation based on financial data, boosting communication with customers.

With accelerated growth in the United States and pioneering players in Brazil, this transformation promises to redefine advertising in the coming years, impacting the way brands communicate, sell and position themselves in the digital environment.

If intelligent data management is one of the most strategic pillars of marketing, in the financial sector it is even more relevant.By deeply understanding customer behavior and needs, Financial Media can customize journeys, offer more adherent solutions and build more relevant relationships.

The masterclass will show how First-Party data is a great ally that can transform the customer experience and why marketing should be at the forefront of this movement.

The masterclass takes place on June 27, from 10h to 12h, in online and live format.

Who are the guests: 

• Andre Kliousoff 5 BTG Pactual Marketing and Communication Head.Leads all marketing disciplines of the bank, including media, branding and analytics. He has 25 years of experience in the market and is responsible for the construction of the marketing house of the group.
• Felipe Julian 5 Executive of Ads of PicPay, one of the pioneers in Financial Media in Brazil. Accumulates more than 14 years of experience in strategy, marketing and business development, with passages in Mercado Livre and Johnson & Johnson.
• Paulo Arruda 24 Years of experience in digital marketing, business development, monetization models and technology, conducted digital operations in national and international companies. 

 For more information and registration, please visit:
 iabbrasil.com.br/masterclass/financial-media-a-your-brand-in-center-of-finance