IAB Brasil promotes free masterclass on innovation and creativity in new formats

On March 13, 2025, from 10h to 12h, the first masterclass of 2025 will be held by IAB Brazil. The event “Innovation and creativity in new” formats will be online and completely free. Three experts are confirmed: Andre Rabanea, founder of Torkecc, Sabrina Villar and Ana Cecilia Novis, both creative directors at AlmapBBDO. In addition, the final panel with the experts will be mediated by Raffael Mastrocola, CEO of the agency Jellyfish and member of the Executive Board of IAB Brazil. 

Andre Rabanea is the founder of Torkecc, the first guerrilla marketing agency in Portugal, a strategy that uses creative and low-cost actions to generate impact. Internationally recognized, he has been a juror at festivals such as Cannes Lions and D&AD and creator of the IDEATORS methodology, recognized by Harvard.

Sabrina Villar, Creative Director at AlmapBBDO, has over 19 years of experience in advertising. She has worked with brands such as Coca-Cola, Nestle and Netflix, as well as winning awards such as Cannes Lions and Clio Awards.

Ana Cecilia Novis, also Creative Director at AlmapBBDO, has 16 years of experience in the advertising market. She has worked in agencies such as Crispin Porter + Bogusky (CP+B) and Ogilvy, developing globally recognized campaigns for brands such as LinkedIn, Ambev and Unilever.

During the masterclass, the three experts will discuss how creativity can be fostered, regardless of format, and will analyze cases and show how good ideas can thrive in any context.

The event is live and online. Registration is free and can be done by the link: Click here to sign up.

About participants: 

Andre Rabanea 

Andre Rabanea (born 1982, Sao Paulo). A creative entrepreneur, founded Torke, the first guerrilla marketing agency in Portugal. With more than 10 companies created in several countries and awards such as Cannes Lions, D&AD and El Ojo, he took his boldness to the world, being a judge at the biggest creativity festivals.In 2014, he co-created the methodology Ideators, validated by Harvard as a “evolution in design thinking”. After a creative reload in Japan, he reinvented himself with Tork Travel and the future, he continues to be a creator, among his own projects, he is the creative group, among others, among others, he believes in the group, he believes in the creative thinking, he is the group.

Sabrina Villar, creative director at AlmapBBDO

Sabrina Villar is a professional with over 19 years of experience in advertising, working in renowned agencies such as Ogilvy, W/McCann and Havas Plus.Sabrina has worked for iconic brands such as Coca-Cola, L’ Paris and Netflix, receiving international awards including Cannes Lions and Clio Awards.In addition to her agency work, Sabrina is also a teacher at Miami Ad School and has founded a creative studio aimed at supporting women entrepreneurs.

Ana Cecilia Novis, creative director at AlmapBBDO

Ana Cecilia Novis is an advertising company with 16 years of experience, currently Creative Director at AlmapBBDO. With stints at agencies such as Crispin Porter + Bogusky and R/GA, she stands out for developing campaigns that address relevant social issues such as ageism and censorship. Ana has worked with global brands such as Verizon, LinkedIn and Diageo, receiving national and international recognition for her creative work.