New book by Guilherme Enck shows how to invest in startups and ride the wave of innovation in Brazil

The book "How to Invest In Startups: From Theory to Practice – A Complete Manual to Start Safely" by Guilherme Enck, an expert in investments and entrepreneurship in Brazil, arrives in bookstores and online retailers. Published by Editora Gente and with an official launch scheduled for September of this year, the work presents a practical and structured methodology for investing in startups, offering readers an accessible and reliable guide to ride the wave of innovation and entrepreneurship that is consolidating in Brazil. The book is already available for pre-sale , and those who purchase a copy before the launch are guaranteed participation in the inaugural edition of the "Entrepreneur in 21 Days" challenge conducted by the book's author.

A native of Rio Grande do Sul with a degree in Production Engineering and a specialization in Engineering Management from Loughborough University (United Kingdom), Enck has built a solid trajectory in the financial market and entrepreneurship. He worked in mergers and acquisitions and founded several fintechs, notably as co-founder of Captable. This latter venture established itself as the largest startup investment platform in Brazil, enabling the raising of over R$ 100 million for approximately 60 companies. His experience is that of someone who "has been an entrepreneur since before graduating from college," reflecting his deep practical immersion in the sector.

At Captable, the venture responsible for introducing over 7,500 people to the universe of startup investing, Enck also stood out as an educator: he conducted courses, lectures, and workshops aimed at helping savers of all profiles to understand and leverage, with method and safety, the opportunities within the innovation ecosystem.

This entire journey gave rise to "How to Invest In Startups: From Theory to Practice – A Complete Manual to Start Safely," whose key differentiator is being a practical and up-to-date guide for the complex Brazilian reality, addressing the local culture, economy, and laws. The work fills a gap in the publishing market by offering a perspective from someone who has truly experienced the ecosystem, sharing authentic stories, successes, and, fundamentally, the lessons learned from failures. 

In a light and casual read, the content goes far beyond theory, delving into analysis methods, valuation and portfolio strategies, always contextualized for the particularities of the national market. Among the topics covered, the "Power Law" stands out, demonstrating how success in Venture Capital can come from few, but strategic and successful, bets.

"Value generation is migrating from traditional structures to the innovation ecosystem. Everyone is experiencing this; just pay attention to all the tools and solutions we use in our daily lives. If the great epicenter of economic value creation is changing, it is natural that we must adjust our way of investing. Those who insist on remaining restricted only to the traditional financial market will let this wave pass by," states Guilherme Enck. 

He adds: "The time when investing in startups was only for large funds is over. Every investor should have at least a small percentage of their assets allocated to these companies. My role is to teach them how to do this—but in a sober, careful, consistent manner adapted to the long-term nature of this asset class," he concludes. 

With "How to Invest In Startups: From Theory to Practice – A Complete Manual to Start Safely," Enck not only informs but inspires, solidifying his position as an essential voice for those seeking to thrive in the innovation market and drive the growth of companies with real and lasting impact. 

The author will donate all income from the book's royalties to the Fundação Tênis, a non-profit Non-Governmental Organization (NGO) that has been promoting the social transformation of children, adolescents, and young people in vulnerable situations for over two decades through sports and vocational training.