Gouvêa Experience, a benchmark for over three decades in content, intelligence, and strategic development for retail, announces its Gouvêa Experience International Delegation for NRF Retail's Big Show 2026 that takes place from January 11th to 13th in New York (USA). The complete journey, held between January 8th and 14th, begins with an exclusive Study Tour with visits to iconic retail, consumer, distribution, technology, innovation, experience, and service operations, providing direct contact with the world's most advanced business models. To complete the immersion, Gouvêa Score acts as strategic curation for the NRF, highlighting and directing the most relevant lectures for retail, consumer, and service executives, ensuring a focus on what truly impacts the Brazilian market.
Recognized as the most relevant Brazilian delegation heading to NRF, Gouvêa Experience delivers a differentiated program, with advanced curation, exclusive experiences, a proprietary agenda, and complete support, establishing itself as the most comprehensive national initiative focused on a strategic understanding of global retail.
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The Delegation begins its program with an opening meeting at Google's New York office, one of the most innovative corporate environments in the world. The meeting will be led by a company representative who will share insights on technology, consumer behavior, innovation, and the movements shaping the future of global retail.
The choice of Google as a starting point reinforces the delegation's premium positioning, establishing from day one a high-level experience focused on provoking new perspectives, stimulating strategic connections, and expanding the executives' repertoire even before the official start of NRF.
Curatorship with Gouvêa Score
One of the delegation's major differentiators is the use of Gouvêa Score, a tool that analyzes, ranks, and recommends the most relevant NRF presentations based on the Brazilian context. With this methodology, participants can direct their time toward content with real potential to impact their businesses, maximizing their benefit from the event.
Exclusive Study Tour
The 2026 Gouvêa Experience Study Tour offers privileged access to some of New York's most innovative operations, including technical visits conducted before opening to the public. This itinerary includes confirmed visits to brands and companies such as Louis Vuitton, Puma, Lego Store, Ulta Beauty, Petco, Kiehl’s, Wilson Flagship, The RealReal, Nordstrom Local, Brooklyn Brewery, Capgemini, LinkedIn, Monday, in addition to the futuristic tm:rw Store (See You Tomorrow).
The program also includes special technical lunches at the Time Out Market – Union Square, which combines gastronomy, lifestyle, and strategic discussions on consumption and experience.
Guided tour
During NRF, the delegation will have an expert-guided tour of the Expo led by professionals who have thoroughly researched the most relevant innovations, technologies, and product launches. The itinerary is designed to be applicable to the realities of the Brazilian market, offering an unparalleled immersive experience compared to other national delegations.
Content journey
In New York, in addition to NRF, executives participate in the Retail Executive Summit (RES), a proprietary Gouvêa Experience event held on the last day of the delegation at TikTok's headquarters, focusing on the practical translation of global trends.
The journey concludes in Brazil with Retail Trends Post-NRF 2026, in São Paulo, an exclusive event that consolidates the key learnings, strategic insights, and perspectives for national retail based on the NRF.
Premium experience
The delegation package includes a Full Conference Pass, full access to the Expo, Innovation Lab, Startup Zone, and Consumer Product Showcase, plus an exclusive kit, an online preparatory meeting, a welcome meeting in New York, technical visits, networking dinners, exclusive shuttle to the Javits Center, final strategic wrap-up, and a ticket to Retail Trends Post-NRF 2026.
The official accommodation will be at the Park Lane Hotel, facing Central Park, with exclusive breakfast and permanent assistance. For those who book their flights with Primetour, an agency integrated into the Gouvêa Ecosystem, there is also 24-hour Travel Concierge.
Multisectoral relevance
Although it focuses on retail, the delegation is relevant for industries, technology companies, consumer goods, customer services, and organizations operating in the retail ecosystem, bringing together executives from all over Brazil and promoting qualified networking among leaders.
Sponsors
The Gouvêa Experience NRF 2026 International Delegation is sponsored by Infor, Capgemini, Único, Monday, Méliuz, and Salesforce, companies that share a commitment to innovation, technology, and the evolution of retail.
