The capital will be the stage, on may 18, of the Tray Retail Experience, event aimed at training retailers and strengthening e-commerce in the Northeast. The initiative, promoted by Tray, focuses on expanding the results of local entrepreneurs and consolidating the region's role in the sector.
According to Thiago Mazeto, director of Tray, the Northeast has gained increasing prominence in national e-commerce. Data from the Brazilian Association of Electronic Commerce (ABComm) show that the region already represents 16.03% of online consumption in Brazil, ranking third in the national ranking. Ceara, in turn, accounts for 2.47% of the total.
“In 2024, small and medium-sized companies using the Tray platform moved R$185.2 million in sales in the region, an increase of 27.5% compared to the previous year. Data show the strength of the Northeast in the electronic commerce”, says Mazeto. According to him, fashion and accessories, beauty, and home and decoration are the segments that stand out the most.
Tray offers a complete solution for digital retailers, with features such as integration with marketplaces, order and payment management, and marketing tools. Among the novelties, the integration with the TikTok Shop, which allows the sale of products directly through the video platform, stands out.
Service
The Tray Retail Experience will take place at the Hotel Oasis Atlantico Imperial, from 9am to 18am, and will feature lectures from experts such as Thiago Mazeto, CEO of Tray, and Flavio Daniel, founder of Ecodigital. The event is aimed at retailers seeking practical strategies to leverage their sales in the digital environment. For more information and registration, the access here.
