The Communication and Advertising course of ESPM, a reference school, authority in Marketing and Innovation focused on business, announces the second edition of Creator Economy.In order to provoke a strategic dialogue between professionals in the market, the event has been consolidating itself as one of the main spaces for debate on digital influence, content creators and new business models of contemporary communication. The meeting will be held on May 5, in the auditoriums of ESPM exclusively for students of the institution.
“We live in a time when advertising is constantly being re-signified by new technologies, platforms and behaviors. The Creator Economy emerges as a direct reflection of this change. Offering this type of debate within the university is to ensure that our students are at the forefront of professional thought and practice”, says Katherine Sresnewsky, coordinator of the Communication and Advertising Course at ESPM.
In this edition, about 40 names are confirmed among brands, platforms, agencies, consultants and creators. Among them:
- Brands and platforms: Masterchef, Duolingo, Magalu, TikTok, Meta, YouTube, Google
- Agencies and Collectives: Mynd, Jaffe, PodPah
- Consultancies and experts in influence: MField, Troppe, YouPix, Creator Economy Experience (Victor Cabral)
- Digital strategists: Bruna Fadel, Renato Tuma, Sara Zimmermann
- Influencers and entrepreneurs: Giulia Costa, Christian Figueiredo and Zoo, Sheila Magalhaes, Rodrigo Mussi, Amanda Meirelles (CEO of Med Influence), John Drops, Toguro, among others.
- Influence Experts: Keolane Mendes
Organized around three main themes, the event presents a curation of trends, trajectories and practical reflections on the present and future of Creator Economy:
- The New Age of Influence: Creators as Audience Leaders
- Artificial Intelligence and the Future of Content
- Beyond Content: Branding, Business and Performance for Creators
Renata Alcalde, organizer of the event, highlights that this edition of the event reinforces the importance of bringing the market closer to university education. “A Creator Economy is no longer a trend to consolidate itself as a new ecosystem of communication and digital business. By bringing this theme to the center of the academic debate, we reaffirm ESPM's commitment to train professionals prepared to act in scenarios in constant transformation”, says the coordinator of the Graduate course in Creator Economy, Arenas & Business Communication Agency of ESPM and Director of APP Brazil.
Alcalde also reinforces that we are witnessing the emergence of new areas, functions and work models that require repertoire, strategy and creativity. “With these transformations, there are also numerous opportunities for our students to act 'DO NOT only as professionals in the market, but as protagonists of this new economy of the” influence, he concludes.
