Roberto James, a renowned expert in human behavior and master psychologist, has just released his new book, "Living the American Retail: A Journey into the Heart of Consumption." The book is the result of an extensive 100-day research trip across various regions of the United States, during which the author analyzed consumer behavior and retail trends in the country.
Regarded as a global model, the United States served as a laboratory for Roberto James, who details in his book how local culture influences retail, from buying habits to preferences for products and services. "One of the observations I made is how much the American consumer values practicality and speed. This makes self-service, for example, a necessity in various retail sectors, from supermarkets to convenience stores. And technology plays a crucial role in this," says the author.
Roberto also highlights the crucial role of Artificial Intelligence (AI) in revolutionizing retail, providing new ways to interact with customers, especially younger generations, and personalizing the shopping experience. The constant pursuit of convenience and practicality by American consumers makes "neighborhood markets" an essential element in the country's retail landscape.
The natural approach of this study provides a unique perspective for understanding retail and its challenges in a practical and experiential way. This book serves as a guide to advancements, trends, and new insights every retailer needs to know," concludes Roberto James.
Meanwhile, Brazilian retail is experiencing a promising period in 2024. Data from the Brazilian Institute of Retail and Consumer Market Executives (Ibevar) show that, due to lower inflation, the sector has seen progress compared to last year. Restricted retail, excluding vehicles and construction materials, grew by 2.11% from April to June 2024 compared to the same period in 2023.
Service:
Book Launch: "Living the American Retail: A Journey into the Heart of Consumption," by Roberto James
Date: September 10-12, 2024, from 1:30 PM to 9:00 PM
Location: São Paulo Expo – Rodovia dos Imigrantes, Km 1.5
São Paulo Expo - Rodovia dos Imigrantes, Km 1.5
