"Digital Showcase: How Retail Media Can Multiply Your Sales" is the theme of a free lecture at Senac RJ's Capsule

Free lecture at Cápsula – Senac RJ Innovation Center, next Thursday, July 17, at 5:00 PM, will address the theme “Digital Showcase: How Retail Media Can Multiply Your Sales.” The event is held in partnership with Sebrae Rio. Cápsula is located at Av. Presidente Vargas, 62 – Centro. More information and registration via Link.

The speaker is Luiz Thiago Florencio, CEO of Fictix, a technology startup that develops solutions to transform traditional retail into media and engagement platforms. At the event, he will show how physical stores or small businesses can transform their space to attract more and more customers, even without large marketing budgets. Participants will learn how to create experiences that capture attention and make people want to come in, increasing loyalty and revenue. Practical examples will be presented on how to innovate in retail with Retail Media, even on a small scale, and grow businesses intelligently.

About the speaker:

Partner and Director at Fictix, Luiz Thiago Florencio is a specialist in interactive and immersive experiences applied to physical retail, with a focus on retail media,, live marketing, and point-of-sale innovation.

Cápsula – Senac's Innovation Center functions as an Innovation Hub, an environment that catalyzes ideas and projects aimed at transforming the commerce, services, tourism, and creative economy sectors. Operating under the principles of co-creation, collaboration, and experimentation, Cápsula promotes the convergence of technical knowledge, creative practice, and the real needs of the market. The initiative promotes lectures, workshops, innovative learning experiences, in addition to consulting and support for professionals and companies, enabling the experimentation of technologies and the development of products, projects, and new services.

Service:

Lecture “Digital Showcase: How Retail Media Can Multiply Your Sales”

Date: 07/17 – Thursday

Time: 5:00 PM

Location: Auditorium of Cápsula – Senac RJ Innovation Center

(Av. Presidente Vargas, 62 – Centro)

Registration: Link