"Digital Showcase: How Retail Media Can Multiply Your Sales" is the theme of a free lecture at Senac RJ's Capsule

Free lecture at Cápsula – Senac RJ Innovation Center, next Thursday, July 17, at 5 PM, will address the theme “Digital Showcase: How Retail Media Can Multiply Your Sales.” The event is held in partnership with the Sebrae Rio. Cápsula is located at Av. Presidente Vargas, 62 – Centro. More information and registration via the Link.

The speaker is Luiz Thiago Florencio, CEO of Fictix, a technology startup that develops solutions to transform traditional retail into media and engagement platforms. At the event, he will demonstrate how physical stores or small businesses can transform their space to attract more customers, even without large marketing budgets. Participants will learn how to create attention-grabbing experiences that make people want to enter, enhancing customer loyalty and revenue. Practical examples will be presented on how to innovate in retail with Retail Media, even on a small scale, and grow businesses intelligently.

About the speaker:

Managing Partner of Fictix, Luiz Thiago Florencio is a specialist in interactive and immersive experiences applied to physical retail, focusing on retail media,, live marketing, and point-of-sale innovation.

Cápsula – Senac Innovation Center, functions as an Innovation Hub, an environment that catalyzes ideas and projects aimed at transforming the commerce, services, tourism, and creative economy sectors. Operating under the principles of co-creation, collaboration, and experimentation, Cápsula promotes the convergence of technical knowledge, creative practice, and real market needs. The initiative hosts lectures, workshops, innovative learning experiences, as well as consulting and support services for professionals and companies, enabling the experimentation with technologies and the development of products, projects, and new services.

Service:

Lecture “Digital Showcase: How Retail Media Can Multiply Your Sales”

Date: 07/17 – Thursday

Time: 5 PM

Location: Cápsula Auditorium – Senac RJ Innovation Center

(Av. Presidente Vargas, 62 – Centro)

Registration: Link