Demand for AI Professionals Expected to Grow 150% by 2025; Learn How to Enroll in a Free Course in the Field

In Brazil, the demand for artificial intelligence (AI) professionals is projected to increase by 150% in 2025, according to a survey by the Brazilian Software Companies Association (ABES). In this context, Qualifica SP, a program of the Secretariat of Economic Development (SDE), has one million open spots in the free course "AI For Everyone," offered to literate residents of the state of São Paulo with no minimum or maximum age requirements.

The qualification is offered in partnership with StartSe in an online, asynchronous format, allowing students to complete it whenever and wherever they prefer. The learning journey is divided into four modules, and the course totals four hours in length, with a completion window of up to three months.

Interested individuals must register by March 31 on the website: www.qualificasp.sp.gov.br. After registration, access begins immediately. Upon completion, students will receive a certificate issued by StartSe.

Successful Partnerships 

In 2024, Qualifica SP had already established other partnerships for AI courses with Google Cloud and for cloud computing with Microsoft, providing free qualifications for those looking to gain knowledge in new technologies. 

This was the case for Guilherme Camargo, 22. A resident of Piedade in the Sorocaba Metropolitan Region and a graduate in Information Technology (IT), he participated in one of the AI courses through the program. “AI is very much in demand nowadays. My main motivation for taking the course was professional growth, and I believe that, down the line, this qualification will also help me further increase my salary,” says the former student.

The young man also explains that he has noticed a growing demand for professionals with AI expertise in the job market. According to him, the idea is to specialize increasingly to meet the needs of companies seeking qualified labor. “AI is being integrated into the market more and more. Many companies are already implementing requirements related to it,” he emphasizes.

Yasmin Alves Nascimento, 25, had a similar motivation. A resident of Jacareí in the Vale do Paraíba region, she is also an IT professional and, like Guilherme, is attentive to new technological trends. Through Qualifica SP, she completed both the AI and cloud computing courses.

“In terms of technical knowledge, both courses are extremely relevant to the IT market. I had the opportunity to work on real projects using platforms employed by the industry, such as Google Cloud and Microsoft Azure. Cloud computing and artificial intelligence are at the heart of companies' digital transformation—most of them already use these technologies. Now, I have an intermediate level of knowledge that allows me to delve even deeper and, in the future, seize opportunities in the field,” she explains.