SmartSave, a fintech backed by Start Growth, is changing the landscape of personal investing in Brazil by providing a practical and automated solution for those seeking effortless savings. With an innovative change-rounding model and bank integration, the platform allows users to automatically save a portion of each purchase made with a credit card.
According to Marilucia Silva Pertile Startup mentor and co-founder of Start GrowthSmartSave addresses one of Brazil's biggest financial challenges: a lack of saving discipline. "They offer our piggy bank from the past, but in digital form. It's a B2C fintech that brings something we hadn't seen before," he says.
Financial Automation and its Impact on the Market
Ipsos' Pulsos 2023 research data shows that 61% Brazilians are unable to save money regularly, highlighting the need for accessible and practical financial solutions. SmartSave addresses this need by automating the savings process, enabling anyone to build a financial reserve without significantly altering their spending habits.
The platform's function is simple: with each purchase, an additional amount is automatically saved, which can be rounded up or set by the user. "It's a model that encourages saving habits without impacting daily budgets," explains Marilucia.
Accelerated Growth and Start Growth Support
With over a thousand people in line and over R$1,000,000 invested, SmartSave is gaining prominence in the digital finance sector. The fintech has already integrated more than 20 banks into its system, expanding its market reach.
The partnership with Start Growth was fundamental to accelerating SmartSave's growth, providing not only financial investment but also strategic support in structuring a scalable growth model. "We invest in companies we believe in and offer more than capital: we share our expertise to help them structure a successful path," highlights Marilucia.
The impact of SmartSave extends beyond emergency financial reserves, also reaching beginning investors who want to automatically and easily invest their money. "The fintech serves both those who struggle with saving money and those who want to invest better, ensuring a more accessible and recurring future," adds the Start Growth mentor.
Transforming the Savings Habit in Brazil
The Brazilian financial market is undergoing a digital revolution, and SmartSave emerges as an innovative alternative to democratize access to investments. "We know that only those who have consistency achieve financial independence. SmartSave eliminates barriers and makes saving a natural and continuous act," states Marilucia.
Supported by Start Growth and a scalable business model, the fintech positions itself as a leading solution for those seeking to transform small economies into significant long-term results. "Our role as investors is to help companies like SmartSave reach their full potential, positively impacting the lives of thousands of people," concludes the co-founder of Start Growth.
