No mês em que se é comemorado o Dia de Valorização da IA (16 de julho), a Coursera, plataforma de aprendizagem online, anunciou diversas novas iniciativas destinadas a capacitar estudantes e instituições em habilidades essenciais de IA generativa, preparando-os para aproveitar o poder transformador desta tecnologia. Entre as novas ações, estão novos conteúdos e credenciais focados em IA generativa, melhorias no portfólio existente de certificados profissionais com atualizações específicas de IA generativa, atualizações para o Coursera Coach e uma expansão da Academia de IA Generativa para ajudar as empresas a formar suas equipes com essas habilidades.
According to The Future of Work in the Field of Data Science and Artificial Intelligence in Mexico 2024 , conducted by the Knowledge Observatory of the International University of La Rioja (UNIR), indicates there are now 95% more job openings than a year ago, and the supply related to artificial intelligence is growing relentlessly in the country. These new launches aim to meet the growing global and Mexican demand for generative AI competencies. To date, there have been over 2 million global enrollments in more than 250 generative artificial intelligence courses and projects on Coursera and over 20,000 enrollments in Mexico.
“As the GenAI revolution unfolds, professionals in Brazil face unprecedented challenges in terms of job security, and companies are struggling to keep up. Workers must now demonstrate their GenAI skills to secure employment and advance their careers,” said Jeff Maggioncalda, CEO of Coursera. “We recognize our collective responsibility to harness the transformative power of GenAI, turning it into a powerful engine of opportunity for everyone in Brazil.”
The new initiatives Coursera announced today include:
- 7 new generative AI courses, specializations, and certificates from top partners
- Certificate of Generative AI for Software Development Skills from DeepLearning.AI – designed for developers and software engineers at all career stages, this program will explore how large language models (LLMs) work, their architecture, and their applications in various coding tasks.
- Programming with Generative AI course at Indian Institute of Technology Guwahati – designed for software developers, tech leaders, or AI enthusiasts, this hands-on course explores how generative AI tools can transform the coding workflow.
- AI Graduate Certificate boulder University of Colorado – this comprehensive program helps students build a solid foundation in key AI topics, including generative AI, natural language processing, computer vision, and ethics.
- Generative AI in Marketing, Specialization from the Darden School of Business (University of Virginia – USA) – this four-course series explores how AI frameworks, applications, and considerations are essential for creating and sustaining an effective AI marketing solution.
- Responsible Generative AI, Specialization from the University of Michigan – by exploring the possibilities and risks of Generative AI, students will be able to identify impacts relevant to business operations, consumers, society, and the environment.
- Change Management for Generative AI Course, course at Vanderbilt University – will delve into the strategies and frameworks necessary for organizations to successfully implement and adapt to generative artificial intelligence.
- Generative AI for Kids, Parents, and Teachers, course at Vanderbilt University – designed as a resource for parents and teachers, this free course will help children navigate a world filled with generative AI. It will teach children how to use it to innovate, solve problems, provide multimodal suggestions, and engage in creative thinking.
- Enhancement of 8 core professional certificates from IBM, Microsoft, and Meta with generative AI updates, including activities, readings, and videos:
- IBM Data Analyst
- IBM Data Engineering
- IBM Data Science
- IBM Full Stack Software Developer
- Microsoft Cybersecurity Analyst
- Microsoft Power BI Data Analyst
- Meta Marketing Analytics
- Meta Social Media Marketing
- Expansion of the GenAI Academy with ‘GenAI for Teams’: this new catalog from leading research institutions and companies will equip teams with Generative AI skills tailored to their business roles. With real-world applications and safe practice, companies can use the GenAI Academy to unlock innovation and productivity in functional teams.
- Generative AI for software and product teams (more than 100 courses): streamlines routine tasks, such as code and documentation generation, freeing up valuable time to create and launch differentiated, higher-value offerings.
- Generative AI for data teams (more than 70 courses): optimizes complex tasks, such as data analysis and visualization, enabling deeper insights and more accurate business recommendations.
- Generative AI for marketing teams (more than 60 courses): maximizes customer lifetime value with deeper insights, content personalization, and more efficient segmentation at scale.
Launched in January 2024, Coursera's Generative AI Academy (GenAI) was designed to empower executives and their employees with the skills needed to thrive in an AI-driven workplace. It offers a unique combination of core literacy programs and executive education from leading research universities and companies at the forefront of AI, including Microsoft, Stanford Online, Vanderbilt University, DeepLearning.AI, Fractal Analytics, Google Cloud, and AWS.
- Introducing Coursera Coach as a complementary experience: Coursera Coach, launched in 2023, provides AI-powered guidance within the learning experience. It will be available as an extra feature of courses, becoming a more integrated part of the student journey. Coursera Coach will act as an interactive guide, enabling students to:
- Ask questions to clarify the material and keep up to date.
- Summarize key takeaways to take notes more efficiently.
- Utilize quizzes and tests to solidify knowledge and identify gaps.
- Explore how learning aligns with current or future goals
Coursera is leveraging the power of generative AI to transform online learning. The platform now offers AI-powered translations for over 4,600 courses and 55 professional certificates in 21 languages, including Spanish, making education more accessible to a global audience. The AI-powered Course Builder streamlines content creation, enabling institutions and businesses to efficiently develop customized courses. Furthermore, Coursera is committed to maintaining academic integrity through a new suite of AI-based tools that strengthen assessment and grading processes, ensuring genuine learning and skill development.
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