Corebiz will discuss the impacts of Artificial Intelligence on a Black Friday operation in e-commerce

Corebiz, a technology, experience, and marketing agency for e-commerce, announced the event “Black Friday Insights 2024: Maximizing Your Impact with the Power of Artificial Intelligence,” which will take place on October 10th in São Paulo.

According to recent estimates by Neotrust, the 2023 Black Friday in Brazil generated over R$5.23 billion in sales, with more than 8.21 million orders placed. The average ticket price, which reached R$636.66, shows the growing potential of e-commerce, which is increasingly strategic for brands in various sectors. For 2024, it is expected that this period will move even larger amounts, especially with the advancement of technology in supporting sales.

In 2024, the market is being significantly impacted by artificial intelligence, with substantial growth compared to previous years. According to IDC data, global investments in AI are expected to exceed US$1.5 trillion in 2024, reflecting the accelerated adoption of automation, data analysis, and personalization technologies across various sectors, including retail. In the context of Black Friday, AI promises to revolutionize the sales segment by enhancing the personalization of the customer experience, improving logistics, and predicting demand with greater accuracy.

The meeting aims to prepare companies for the most significant sales season of the year in terms of sales, offering relevant information on how Artificial Intelligence can boost online sales during Black Friday. The schedule includes topics such as:

• The new era with Artificial Intelligence;
• Transforming Sales with Artificial Intelligence: How AI Drives Conversion and Efficiency in E-commerce for Black Friday
• AI, PIX or Card – Where the Future of Transactions on Black Friday Lives
• The power of AI in large corporations: strategies to maximize results on Black Friday and beyond;
• AI and Black Friday: How to Use Personalization to Increase Sales
• The new era of Black Friday in e-commerce with the potential of Artificial Intelligence.

Confirmed speakers include Felipe Macedo and Renan Mota, co-founders of Corebiz, Renato Lauhud, global business director of PagBank, Caíque Severo, sales director for Brazil at Dynamic Yield, and other experts in e-commerce and digital marketing.

“This year’s event is a unique opportunity for companies that want to prepare in advance for Black Friday. We will explore how AI technology can become a strategic advantage, maximizing the impact of campaigns and improving online sales performance,” says Renan Mota, co-CEO and co-founder of Corebiz.

After the lectures, there will be a happy hour with live music, providing a relaxed atmosphere for networking and exchanging experiences among participants.

Black Friday Insights 2024

Date: October 10, 2024

Time: 4 p.m. to 10 p.m.    

Location: Bisutti Traffô | Vila Olímpia – São Paulo, SP

Purchase of ticket at: https://conteudo.corebiz.ag/black-friday-insights