In “Unraveling Instagram,” Júlia Munhoz teaches how to produce engaging content and presents a strategic step-by-step guide to boosting sales on the platform.
One of the three most-used social networks by Brazilians in 2024, Instagram has more than 134.6 million active profiles in the country, according to a study published by DataReportal. Whether seeking inspiration, learning, or entertainment, users seek genuine connections with the accounts they follow, whether brands or influencers.
In this scenario, where consumers are looking for more than just product and service posts, Julia Munhoz, with his extensive experience in digital marketing and social networks, launches the book Unraveling Instagram. Published by DVS Editora, the book presents detailed strategies for growing on the platform, building a solid relationship with your audience, and transforming followers into engaged customers.
The book emphasizes a deeper understanding of the different types of consumers and their needs. Munhoz teaches how to tailor communication to reach each person more effectively, from those who are already ready to buy and just need a little nudge, to those who don't yet know that a product or service can be the solution to their problem.
According to the author, producing content goes beyond simply posting: it's about educating and engaging consumers, expanding their perception of the value of the product or service. Among the most common mistakes highlighted in the book are inconsistent posting, unclear objectives, lack of understanding of metrics, reproducing other people's ideas without personalization, and monotonous content formats. To achieve real results, planning and following a strategy are essential.
[…] we can't turn our profile into a sales catalog, but rather a place where people seek inspiration, learning, and entertainment. This is the experience a user seeks on Instagram. By creating this environment intelligently, sales emerge as a consequence of a good relationship and well-developed content production, with the right moments to offer. The balance between information production and sales promotion is essential.
(Unraveling Instagram, p. 80)
Combining theory and practice, with methods for creating engaging videos, hosting successful live streams, and increasing engagement on stories and profiles, Unraveling Instagram is the ideal read for content producers, digital influencers, and brand owners looking to grow on the platform. With practical exercises, readers have the opportunity to apply the lessons learned in each chapter, developing a profile that connects with their audience, builds loyalty, and converts them into customers.
Technical Specifications
Title: Understanding Instagram: A step-by-step guide to increasing followers, engagement, and sales
Author: Julia Munhoz
Publisher: DVS Editora
ISBN: 978-6556951362
Pages: 260
Price: R$ 89.90
Where to find: :
