How has the definition of purpose re-signified the concept of success in business?

Great business leaders around the world are increasingly aware of the importance of aligning their business with great purposes, promoting in their companies far beyond well-being, career projection and financial results.In a global scenario, which broadens discussions about changes for a more sustainable life, the balance between personal needs, professional goals and social responsibilities, moves a growing search for the integration of more significant elements to corporate management. This trend reflects the need for parity between business success and a positive social impact, generating a new look at the definition of successful companies that now represent those who also act in building an organizational culture oriented by purposes to transform lives, and not only in competitive advantage or profit.

This triad of connection between body, mind and spirit has become a priority for contemporary society, uniting people and missions, from deeper and more relevant relationships, involving business and personal life. A Deloitte study on Human Sustainability, published in CEO World Magazine in June this year, revealed that 80% of business leaders believe that the physical, emotional and spiritual well-being of their followers are fundamental to organizational performance, a panorama confirmed by several groups and business communities today, who redefine the term “ corporate success”, from this vision.

C12 Brazil, for example, is one of these entities. It brings together Christian CEOs and entrepreneurs with the mission of empowering them to build great businesses for great purposes, disseminating the Gospel through their businesses, strengthening leaders with a focus on reflection and action, based on the principles of faith for prosperity in life and business. C12 began its activities in the United States in 1992 and, evidently, has presence in 5 continents, counting on more than 4,300 members worldwide, and conquering CEOs and leaders of organizations of the most diverse segments. Already in Brazil, the Incore has had presence in 20 continents, it has been present 20.

Thiago Nieweglowski (@thiagoniewe), CEO of C12 Brasil, invites Christian business leaders to participate in a journey of transformation: “The C12 Brazil Conference is an opportunity for Christian entrepreneurs to align their business strategies with a greater goal, strengthening their companies and impacting lives. We are able to transform not only our businesses, but also our communities and the world around us. The goal is to elevate our vision, strengthen our faith and expand our impact. This is the space for those who want to intentionally lead through Christ, building great companies that generate eternal results.”

The conference program includes lectures with topics that address personal and business development, health, innovation and the connection between spiritual and corporate life. Among the speakers are great names in the business development market, according to the schedule:

• Lucas Hayashi's com Early Leadership: “Acting rather than reactING”, Bringing insights into how leaders can anticipate challenges and lead proactively.
• Thiago and Louise Nieweglowski will argue How to build great businesses without sacrificing our families? addressing the balance between professional success and family life.
• Julio Luchmann he'll give the lecture 360 Health applied to high performance in businessexploring how comprehensive health influences performance in companies.
• Jorge Nishimura, do Jacto Group, will present Vision with Action, showing how to turn great ideas into reality.
• Marco Silva and Thiago Nieweglowski they will share their vision about: The importance of authenticity and clarity of vision and purpose in the life of man.
• Thais Akiyama and Louise Nieweglowski they'll lead the lecture Women: What is the role of women in Modern Society? highlighting the relevance of female protagonism in business.
• Flavio Ratzke will address Psychological security: the key to strong relationships, reinforcing the importance of safe environments in organizations.
• Braz Gondim will talk about: The role of failure and pain as part of the growth process, discussing the need for resilience to meet challenges.
• Luciana Asper's will deal with the theme: Integrity as the foundation of business sustainability, highlighting the importance of ethics in building companies firmly.
• Ismael Akiyama and Harold Schultz they will address the theme: From manual to automatic: how Artificial Intelligence is redefining business efficiency, an analysis of automation and technological innovation in business and;
• Rafael Borges which will address the Economic Redemption.

“A C12 Brazil Conference will be a moment of renewal for Christian entrepreneurs who seek to grow as leaders while integrating Christian values into their companies. The event offers an opportunity for learning, exchange of experiences and strengthening connections between members, focusing on the use of business as a tool for spreading the Gospel”,” nieweglowski, CEO of C12 Brasil.

More information about C12 Brazil visit the official website www.c12brasil.com.br and for applications to the National Conference www.c12brasil.com.br/conference.