CleverTap, a platform specializing in digital marketing and user engagement, has been recognized by Gartner® as a Niche Player in the Magic Quadrant™ for Personalization Engines. The evaluation was based on specific criteria analyzing the company's Completeness of Vision and Ability to Execute. The reports are based on rigorous, fact-oriented research in specific markets. They provide a broad view of vendors' relative positions in high-growth markets and strong differentiation among competitors.
This recognition reflects CleverTap's strengths in delivering personalized customer experiences, in addition to its innovative AI-powered capabilities and focus on sectors such as financial services, retail, and entertainment. The company's personalization toolset includes a Customer Data Platform (CDP), user and product analytics, experimentation, and digital interaction orchestration.
The comprehensive approach to personalization allows brands to adopt different levels of customization, increasing conversion by up to seven times, as correct implementation generates real and meaningful experiences.
CleverTap's leadership in advanced personalization is evidenced by its impressive growth and rapidly expanding customer base. This progress is driven by its comprehensive platform, which integrates a CDP with the ability to create and execute automated and personalized customer journeys across key channels such as web, mobile apps, email, social media, and paid media.
Regarding recognition, Anand Jain, co-founder and Chief Product Officer of CleverTap, states that being included in the Gartner Magic Quadrant is a proud moment for the company. “We believe this reflects our commitment to enabling brands to create personalized and memorable experiences for their customers. We feel this validation reinforces our focus on innovation and customer-centricity, especially our advanced AI – Clever.AI, which powers features like automated journey routing (IntelliNODE) and emotionally intelligent messaging (Scribe). We remain steadfast in our mission to empower brands to scale meaningful engagement across multiple channels, driving both emotional connection and measurable growth.”
Suppliers are classified into four quadrants: Leaders, Challengers, Visionaries, and Niche Players. This research allows companies to make the most of market analysis, aligning it with their specific business and technology needs.
Access here A free copy of the Magic Quadrant report to learn more about CleverTap's strengths and considerations, as well as the offerings of other vendors.
