Wigoo boosts DPaschoal: 440% sales growth and reduces CPA by 16% 

DPaschoal achieved a 440% increase in sales and a 16% reduction in Cost per Acquisition (CPA) through an Artificial Intelligence strategy developed by Wigoo, a marketing and technology agency, in partnership with Google.

With 75 years in the automotive industry—a sector that is increasingly competitive and price-sensitive—DPaschoal faced the challenge of increasing sales while reducing costs. To this end, Wigoo focused on the strategic use of data and leveraged Google's Artificial Intelligence partnership and infrastructure. The growth was driven by Performance Max (PMAX) and Search tools.

Wigoo is recognized by Google and ranks among the top 39 agencies in Brazil, strengthening the partnership between the agency, the client, and the platform, and ensuring excellence in the execution of media campaigns. 

“This strategic partnership aligns with our vision for the future and drives us to evolve every day. Together, we gain a better understanding of our customers” behavior, identify market opportunities, and respond more swiftly to competition,", says André Henrique, Marketing Manager of DPaschoal. 

“Working with partners who have an appetite for growth and innovation allows us to deliver aggressive strategies and achieve results such as those we delivered for DPaschoal.”says Dib Sekkar, co-CEO and founder of Wigoo.