Webmotors implements Artificial Intelligence solution to boost vehicle sales in Brazil

Webmotors has once again innovated the vehicle buying and selling journey in Brazil by implementing Artificial Intelligence in the negotiation process to enhance the customer experience. In collaboration with Amazon Web Services (AWS), Amazon's cloud computing platform, the company developed a solution that provides instant and personalized responses to customers who contact dealerships and stores via WhatsApp for more information about a vehicle. The technology, already available in approximately 1,8 thousand vehicle dealerships and stores in Brazil, is responsible for increasing engagement in negotiations by eightfold. 

The solution, aligned with best practices for modern application development, utilized a Cloud Native development strategy with Serverless services and Amazon Bedrock. With generative AI, the technology provides instant and personalized responses to customers' main questions, such as the vehicle's model year, mileage, additional features, financing conditions, store details, among others. With questions answered and the negotiation at an advanced stage, the salesperson can step in to direct the customer to the physical store to finally close the deal and complete the purchase. 

For Daniel Polistchuck, Chief Technology Officer of Webmotors, The technology revolutionizes the journey for both vehicle buyers and sellers. “In our internal research, we identified that customer interest decreases by 35% if the response to their query takes 4 hours to be answered. Within 24 hours, this interest drops to 52%. Therefore, our solution improves the customer experience by providing answers about a listing at the moment they need it, and for the seller, who receives the advanced negotiation and has their time optimized to close the deal.”, explains the executive.

USE OF AI AT WEBMOTORS

As part of its strategy to offer a complete ecosystem for buying, selling, and using automobiles and maintain its leadership in the Brazilian market, Webmotors is always seeking technologies and innovations to maintain its business competitiveness, as is the case with Artificial Intelligence. In 2023, for example, the company launched Webmotors Serviços, a solution that uses AI to help users simplify and streamline the vehicle maintenance process. With this technology, for instance, the user can request repair quotes for minor and moderate car damages with just a photo, which can be taken by the driver right at the moment and location of the incident. The AI performs the scratch recognition on the car in up to 7 seconds, and the system instantly provides a cost estimate, indicating the nearest repair shop.