Business leaders and C-level executives are needing to reinvent themselves after many years of career, and the reason is the transformation caused by digital marketing. Technological advancement and the need to connect with an increasingly online audience have created an environment where innovation is not only desirable, but necessary for business growth.This is how these tools have evolved from an optional to indispensable strategy, redefining the way companies communicate with their customers and expand their operations.
After all, 89% of consumers start their shopping journeys in online searches, according to a survey by Gartner.Salesforce also points out that companies that use automation marketing can generate up to 451% more qualified leads compared to companies that do not use this tool. This reality reinforces the importance of a well-structured digital marketing strategy to achieve and maintain market relevance.
Thiago Finch's, one of the most recognized names in this sector in Brazil and CEO of Tictus“O my first contact with digital marketing was in 2014, through an email from an American selling an infoproduct. At that moment, I realized the potential of digital to reach people in different parts of the world simultaneously. Since then, I have already earned more than 200 million reais in this market”, he explains.
Adaptation and growth in the digital environment
The digital marketing market has experienced exponential growth in the last decade.The growing dependence on technology, the change in consumer habits and the COVID-19 pandemic have further accelerated this trend.The fact is that consumers are more informed and demanding, seeking personalized experiences. The emergence of new technologies, such as artificial intelligence, big data and virtual reality, has opened new possibilities for this communication sector, allowing more effective campaigns.
This evolution allowed Finch to expand his operations beyond social networks, becoming an influential figure.In 2021, he decided to launch his first training, a direct result of the demand of his followers. “It was at this moment that I saw how much I could change realities and impact generations. With an initial investment of R$124 thousand, the course generated a turnover of R$24 million”. Two years later he made the biggest launch in Latin America, helping more than 40 thousand people to undertake through the internet. This success demonstrated the effectiveness of his digital strategies and the ability to turn into loyal customers.
The rapid adaptation to the digital environment also allowed Thiago Finch to become a partner of Ticto, an innovative platform in the online sales market.“I was looking for a platform that would offer an excellent user experience and technological innovation.Ticto provided me with exactly that, and today, as CEO, I work daily to keep the company at the forefront of the” market, says Finch.
This partnership expanded the reach of its operations and consolidated its position as a visionary entrepreneur, able to identify opportunities in emerging markets, always focusing on innovation and user experience. “As a digital influencer and entrepreneur since I was a teenager, I already had a vast understanding of the needs and desires of the public, as well as a significant presence in social networks. Therefore, by becoming CEO of Ticto, I was able to express even more my skills and expertise in company management, product management, and especially, to conquer equity”, he adds.
Strategies and the future of digital marketing
In addition to digital strategies, Thiago Finch attributes much of his success to the environment around him and the people he decided to connect with. “Since the beginning of my career, I realized the importance of being surrounded by people who share similar goals and ambitions. I moved away from colleagues who did not have the same goals as mine, and consequently, I had to align the way I dressed, how I communicated and how I negotiated”, he comments.
The search for an environment conducive to growth was one of the determining factors that led him to stand out in the market, allowing him to build a network of influential contacts that strengthened his business initiatives.
Today, as the leader of a large organization, Finch is dedicated to innovations that keep Ticto competitive.“Ticto improvements are developed always listening to our client, that is, who uses the platform daily. In addition, we observe the market outside Brazil, since trends occur first in other countries and then arrive in ours. This is our differential”, he explains.
By reflecting on the next steps, Finch believes continuity will be the key.“The future of digital marketing will be based on continuity products.The challenge for the next few years will be to make the customer remain connected to you or your company by recurrence services, such as monthly subscriptions, always delivering high quality”, he points out.
And, for those who dream of following a similar trajectory, advises. “Don't give up until you achieve your ultimate goal. The world is surrounded by average people and who are content with little, be different. Understand your target audience and present a solution that leaves you truly satisfied, to the point that he recommends to other people. It is a fact that an entrepreneur with a thirst for innovation and a desire to create disruptive products and brands has a promising path in creating successful businesses”, concludes the expert.
